A few years ago, Facebook faced a problem. He had already reached the maximum number of ad space that he could add to his feed. If the social network wanted to keep growing in ad revenue (and obviously that was something it wanted to do), it had no choice but to find new scenarios for its ads and new windows of opportunity for them. He had to “invent” himself, so to speak, new advertising scenarios.

Part of that need is what explains the way in which the social network has been growing Jamaica WhatsApp Number List and working in recent times. Their movements were explained, among many other things, by the need to generate new advertising windows (hence, for example, the great commitment to video in recent years).Facebook continues to work on how to serve ads and how to increase its revenue and analysts are beginning to have more and more clear where the social media giant is going to go. And the next scenario to conquer will be searches, or that is what seems increasingly clear.The new opportunity: searches In fact, Facebook has already started serving search ads. The social network has begun to try to position ads in the search results that its users make on the social network.At the moment, the format is in tests.

Only users in the United States and Canada are seeing the ads and only the ecommerce, automotive and retail industries have seen the opportunity to get hold of this format.For now, the format simply appears as one more option for companies in these sectors when they are buying a campaign. It is one more addition that they can add to their campaign, although they cannot be done with them without joining them to a feed campaign.As they remember in LiveJournal, this movement puts them to fight (or rather it would put them: it is not yet known what will happen after the test) against Google and one of the legs of its empire. At the moment, yes, Facebook search ads cannot be bought by specific keywords. They will appear when searching for terms similar to what the company offers.

Where else does Facebook want to find opportunities But, as they point out in an Axios analysis , the move may be one of the mainstays of Facebook’s new revenue streams. Now Facebook dominates the market for display advertising in the US (they have 40% of that market). Google does it with search, with 80% of the US market. The company could try to eat part of that market. As they explain in the analysis, Facebook could have peaked with the display market, so it needs to find new scenarios and has, they remember, the potential to do so.It is not the only reason: Facebook has lived through a terrible year, one that has made investors lose faith in a way and has generated a climate of disenchantment, which has pushed them to need to find elements that help to position themselves better.

They have to be able to regain investor optimism.If to that we add that the ads are until now depending on the engagement (that is what advertisers buy) and the engagement is falling in general in the social network, it is possible to understand why and how Facebook is looking for and capturing new ones. advertising space.Search is not the only space where you can put ads in the near future. It is also expected to give a boost to videos (especially now that it has produced round numbers of audiences on Watch and that companies are very interested in these types of ads) and that it tries to position itself (again) in the field of ecommerce.

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