Master in Strategy and Creative Management of the Brand – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Master in Strategy and Creative Management of the Brand – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. According to information from sources published by the New York Post newspaper, the social network Facebook and the Internet portal AOL could be in talks to evaluate the possibility of launching a strategic alliance between both companies with the aim of boosting their advertising businesses in Internet.

The possible alliance between the two companies could make Burkina Faso Email List easier for Facebook to sell ads and advertising through AOL. Despite this, none of the companies has made a statement about it, omitting any kind of comment on this hypothetical strategic agreement. It is more than evident that given the growth of Facebook, after surpassing the milestone of 500 million users, one of the main objectives is undoubtedly to find new strategic partners through which to manage and market its advertising stock, taking advantage of its Perhaps the significant increase in the advertising investment of its most important advertisers.

In this sense and specifically, the largest Facebook advertisers have multiplied their spending ten times compared to last year, according to the company’s own head of operations, Sheryl Sandberg, who also stated that some of these companies increased in 2000 % your advertising investment compared to last year. Interestingly, both Tim Armstrong, CEO of AOL, Sheryl Sandberg and David Fischer, director of advertising sales and operations at Facebook, previously worked at the Google company, which could facilitate the understanding to consolidate this possible agreement.

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