Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization.69% of global managers and executives say their companies have benefited from adopting social technologies (social networks, blogs, videos or microblogging) because of its effectiveness in marketing, according to a McKinsey report. The data indicates that this represents a 9.5% growth compared to 2010 (63%) and 28% compared to 2009 (54%).Other reported benefits include increasing customer satisfaction, cited by 47% of executives, and reducing marketing costs cited by 43%. The adoption of social technology is also seen as beneficial for internal use: approximately 3 out of 4 executives reported an increase in the speed of access to knowledge, while about 6 out of 10 have cited the reduction in communication costs.

According to the report, 1 in 2 companies that currently use Paraguay Email List social media tools, increasing 25% from 40% in 2010 and almost double the 28% that reported their use in 2009. Blogs are the second most popular technology, employed by 41% of those surveyed, up from 38% in 2010.38% use tools to share videos, representing a growth of 15% compared to 33% in 2010, while 23% use microblogging tools, showing an increase of 19% over the previous year. According to a Q4 study by Unica, a combination of 89% of European and North American merchants have already used (53%) or will use (36%) Social Media Marketing, while a combined total of 87% have used (50%) or plan to use (37%) multimedia content such as videos or podcasts.

Among those surveyed, the use of social technologies has helped them to explore the external environment (75%) and to find new ideas (73%), together with project management (55%) and the development of the strategic plan (43 %).Respondents also reported that each technology is better suited to certain types of business processes. As an example, microblogging (13%) was more popular than wikis (9%) for exploring the external environment, but wikis (17%) were much more popular than microblogging (5%) for project management .3-5 years from now, many of those surveyed expect profound changes in the organization as a result of fewer limitations on social technologies in their companies: 35% say that the boundaries between employees, suppliers and customers are more blurred, and a A third expect teams to organize themselves, as well as that decisions are based on an examination of data and not on opinion and experience. A quarter also say their organization’s formal hierarchy will become much flatter or disappear, while about a fifth expect greater financial transparency.

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