If you ask YouTube users directly about advertising on the platform, they may end up saying that the experience of watching videos on the network is already full of ads. Before viewing the content, advertising is often served and the ads are present, in a more or less invasive way, on the pages where the videos are located.After all, advertising is YouTube’s main source of income. Its attempts to become an alternative to Netflix and the like with its own series were not particularly successful and, although there is a premium version free of ads, the usual thing is to enter those contents without paying for it.YouTube has been adding new ad formats and incorporating advertising in scenarios in which they were not served at the moment.
Thus, for example, one of their latest changes to the conditions of use will allow them to incorporate Palestine Consumer Email List advertisements in the videos of the smaller channels. These creators will not benefit from the monetization of their videos and will not be able to say anything about when and how those ads are served, although YouTube will make money with them.Also, and bearing in mind that there are those who use the video platform as simply a sound space (to listen to song lists), YouTube has presented audio ads .
It is a new format that creates another window of potential advertising marketing.Post-roll ads for everyone And, now, YouTube is going to put ads at the end of the videos as well. As Search Engine Journal just released , YouTube has enabled by default the option to serve post-roll ads for all creators who meet the conditions. Any video of more than 10 minutes that has uploaded a profile that is in the content monetization program will have the post-roll ads option activated by default.Until now, creators had to activate that option themselves, but the change will make it activated by default and will mean that all videos will start, by default, with all possible advertising options activated.If creators do not analyze well what is happening with their videos, they could face an ad boom in their content and more ads being served, more than they expected.
The format is one of those that tends to annoy viewers the least, because they have already seen the content that interests them, but even so, and as they remember in the American media, if this option is activated with the other advertising options it can end up tiring the audience. They can just get fed up with the ads.And that is, in the end, the big problem also for YouTube as a service. Is the platform loading up with too many ads in its quest for profitability and profits? Can you end up burning your users with an excess of advertising? A study from a few months ago already indicated that users of the video network are beginning to be fatigued from the excess of ads . Adding more seems therefore a questionable idea.