Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Entrepreneurs today regretted that the tax treatment of patronage in Spain does not favor the growth of this Marketing practice “beneficial to the general interest” and asked that the current law be modified taking advantage of the fact that this legislature is proposed “with less tension”, he stated today the director of the Spanish Association for the Development of Business Patronage (AEDME), Pedro Ralda. According to Ralda, the law in force since 2002 in Spain does not contribute to promoting the participation of companies in sponsorship and patronageas.

Marketing practices directly related to Israel WhatsApp Number List the social interest, despite clarifying the role of foundations. He recalled that, while in Spain the contributions to this end of the companies that make up the Ibex 35 reached 500 million euros and, adding the patronage of Sports Marketing, reached 780 million, European countries had much higher figures. Thus, in France there were 1,500 million euros contributed by companies with more than 200 employees, which represented an increase of 65% in the last two years, something that Ralda attributed to the tax treatment given to these business practices in the country. In Spain, the deduction for Marketing activities related to patronage is 35% in the case of companies and 25% in the case of that those who carry them out are private.This deduction can increase up to 50% in the case of sponsorship activities considered of “special public interest” such as the Expo Zaragoza 2008 or the America’s Cup. In the French case, these percentages of dedicated to Marketing reach 60% of the tax relief in companies and 66% in individuals, figures that, together with other initiatives such as the creation of clubs that unite SMEs to carry out important operations, “favors the involvement of the private sector,” according to the director of the Bergós Law Firm, Raimon Bergós.

Bergós pointed out that the economic slowdown in which Spain is immersed and that will continue in the coming months is a “good time” to carry out a policy of “fewer subsidies but more tax incentives for activities that benefit the whole of society “, that is, ofSocial Marketing . For the lawyer, it would be “a mistake” not to take advantage of the situation to encourage companies to contribute capital to important events that, on the other hand, need this contribution to be held. He also regretted a “certain abuse” of the consideration of the events as of “special public interest”, something that pointed out that it should be reviewed so that situations like the current one do not arise, in which the benefits for the companies that perform patronage and sponsorship at the Expo Zaragoza have “less tax benefits “than those who did the same at the Universal Forum of Cultures in Barcelona.

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