One of the issues that has been repeated in recent times and that has been repeatedly reminded of brands and companies is that consumers need emotions. The campaigns, the actions of the brands, the messages and the way in which you try to connect with them must have a certain emotional charge.

Consumers want emotions Vietnam WhatsApp Number List and they expect those bonds to be established with them. In fact, in the midst of the excess noise they are subjected to every day, not having their emotions involved and their but can make brand messages go completely unnoticed.But are we giving too much importance to emotions? Have you lost sight of the fact that perhaps other elements are needed if you want to connect with audiences in a way that is truly profitable for the brand? Because emotions are very important and make the message stand out and last, but an expert has just launched a kind of warning to sailors. If emotions are to have a real impact on results, they cannot go it alone.”Communication that evokes an emotional response helps us process, remember and share an ad,” says Phil Barden, an expert at consultancy Decode Marketing.

“But some emotional ads sell, others don’t,” he adds.Not all emotional ads manage to sneak into the elements that have an impact on our decisions and if they do, it is difficult to establish. As the expert concludes , and they collect in Warc, for the emotional ad to have a real impact on purchases – and one that can be followed – it has to be accompanied by a message that motivates consumers. If not, the impact it achieves will be somewhat random.Emotions accompany, but they are not the message And this happens because, or at least that is what the expert points out, it cannot be said that decisions are simply made through emotions. Decisions are based on intuition, intuition that follows an associative process.The expert also points out that instead of our actions being the result of our emotions, it happens the other way around. Our emotions are the effect of our actions. They are, as he points out, a “feedback mechanism”.

“First we decide, then we experience an emotion that tells us if it was a good decision or not,” he adds.Therefore, the emotional charge, he assures, has to be linked in the ads to an element, to a message, which first points to a specific element. That is, there must be an element that convinces to buy and then the emotions will reinforce that message. The emotional response is what helps to remember and connect, but emotions “cannot be the message itself.”In short, emotions are an important weapon and a prominent element that helps to achieve a much better position for the brand, but they should not be seen as a magic wand that will solve all problems and that will make things turn out overwhelmingly well simply with their presence. . Emotions are one more element in strategy, but one that has to play with others.

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