ACL Direct Promo · We know about Relationship Marketing, We are experts in loyalty and incentives · We like to create unique experiences, IMF Business School · Masters in Marketing and Digital Communication, Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange, One of the common complaints from consumers is that they receive too many emails. They have subscribed to too many newsletters, they have bought in too many online stores that now send them their offers or they are in too many databases that now they always receive messages and more messages. Analysts do not stop repeating that, given that consumers are quite tired of email and that there are alternatives for communication that are increasingly used, it is quite likely that the future of email is not very encouraging. But is email really mortally wounded?

The figures invite us to question that belief quite a bit and to see things differently. In reality Laos Email Lists, neither people have stopped using email nor is their situation ‘so forgettable’. According to data from a recent study by Radicati Group, there are already 2.6 billion email users, of which 1.7 billion are mobile users. The future of mail is also quite solid. In the next few years, the number of email users will continue to grow and a quite interesting figure will be reached in total numbers. By the end of 2020, 2.9 billion users will have an email account and with them they will have covered a third of the world’s population.

What will help drive email usage even more?

On the one hand, consumers will increase their number of accounts. The current ratio is an average of 1.7 accounts per person, which will become 1.9 accounts per user in 2020. On the other hand, the business world continues to be highly dependent on email and it continues to have a large presence. In the corporate environment, email will grow at a rate of 3% over the next four years and, despite all the alternatives, such as Slack-style tools, and despite all the criticism that too much time is wasted with email, many emails will continue to be sent. It is estimated that 2,600 million emails will be sent in 2016, while in 2020 3,000 million will have been sent. Every day an average of 126 emails per person are sent to corporate accounts. To all this, we must add another question. Although the growth of alternative communication formulas, such as social networks, is on the rise and is also doing so at an accelerated rate, the truth is that all these services have a positive impact on email numbers. To open a profile in any of these services, the consumer needs to have an email account, which is the first thing they are required to do in order to open any of these profiles. This makes the growth of social networks and these new communication formulas a kind of guarantee for the existence of email.

What does this mean for marketing, This data is very interesting not only to understand how consumers connect and how they continue to receive information, but also to understand how they will continue to do so and the path that brands must follow to connect with them. Thus, although in recent years there have been few who have already wanted to set a burial date to email and with it to email marketing, the truth is that it is not destined to disappear because consumers continue to use email. To this must be added that different studies have been pointing out in recent times that brands continue to consider email marketing as one of the tools that allows them to achieve the best results in ROI.

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