ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Master in Strategy and Creative Management of the Brand – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. The El Corte Inglés group has launched a marketing action to support manufacturer brands, in a context in which consumers are opting for private labels as a result of the loss of purchasing power due to the current economic scenario.

As indicated to Europa Press in sources from Antigua and Barbuda Email lists largest distribution group, this strategy fits within their philosophy of offering consumers a variety of assortment, quality, specialization, guarantee and service. This initiative, the details of which will be revealed on September 13, is supported by the chains of the group ‘Opencor’, ‘Supercor’, ‘Hipercor’ and ‘El Corte Inglés’.This action is being advertised in some media, with the slogan ‘We support brands. Because a quality purchase is made up of trusted brands’ and with the message ‘On Sunday the 13th get ready to receive great news’. The El Corte Inglés campaign joins that of the Spanish association of manufacturers of leading consumer brands, Promarca, to highlight the value of the brands and in which values ​​such as the relationship of proximity and closeness of these are highlighted. products and its commitment to innovation. Likewise, this initiative aims to remind citizens of their right to freely choose between those options that they consider ideal, a fact for which Promarca highlighted the need for all agents involved in the purchase process to “work in the same direction”, guaranteeing for this a greater diversity of products, which would also result in “more attractive purchase costs for the final consumer”.

In this sense, the association recalled a recent survey carried out by Sondea at the national level that revealed that for 78% of consumers the most important thing when they go to buy is to be able to buy everything they need in the same establishment, and to find a diversity of brands of a same product that allow them to choose.Spain has become the European country in which distributor brands have a higher proportion of the mass consumer products market, with a share of 32%, according to a report published by the Ministry’s Economic Bulletin of Spanish Commercial Information of Industry, Tourism and Commerce.Furthermore, this report confirms that the current economic situation has influenced the increase in the market share of this type of banner in all European countries, although “in none with such force” as in Spain.

Leave a Reply

Your email address will not be published. Required fields are marked *