Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. In the construction of Google’s brand identity as a company, beyond what its services offered and transmitted to consumers and what its branding strategy said, its offices have been a key piece. If you asked almost anyone for an ideal and dream job, they would surely end up talking about Google. Google’s was a dream job (numerous articles on ‘how to work at Google’ and even a good roll-comedian Hollywood movie have told us) and we all knew them “from their offices.
“There is one that has a slide, the imaginary citizen we asked about the ideal job would surely say. The slide office is one of those recurring articles and listicles on the internet. It’s not the only one. In to free food, Google’s offices around the world are carefully designed by expert teams and include different elements. Some even have a library Of course, cool offices had critical voices (was that free meal a bonus for their workers or a way to keep them stuck at their jobs for hours?), But they were few. In general, design offices and spaces dreamed of as work centers became a key piece of the corporate identity of companies in the 21st century. If you wanted to be a modern company, you couldn’t have a normal office.
In addition to the revolution of spaces without cubicles and open areas, which not a few workers hated from the beginning with passion, and work areas without designated spaces, the offices of the 21st century bet on the strategy of more and better. The technology companies were the main exponent and the cool of their offices has been almost linked to how modern and innovative their idea was.It was not just about putting up a table football, but about creating spaces that told a story. Airbnb offices have spaces at their headquarters that recreate accommodations, and Facebook offices have been captured in a multitude of articles (before the company’s reputation debacle) as the perfect example of the cool, modern workspace.The offices were an element to connect with their workers and attract talent, but also an asset for building a brand image. Branding is not only the logo or the chosen colors, it is also planting a teepee in the meeting room. In fact, although technology companies were the pioneers, the cool office has been spreading throughout many other sectors and has ended up reaching all areas, even the most “boring” entry ones and those that are expected until that have gray workspaces.