It is one of those issues that appear repeatedly in media analysis and circulate through social media and consumer conversations. Are our smartphones spying on us in order to offer us advertising much more adjusted to what interests us and what we want? The industry makes it clear that no , that spying on consumers would be too technically complex to be worth it and that the idea of ​​spy smartphones is something of an urban legend.In front of them are those who are outlining tests and samples of what they are saying, such as the Vice journalist who decided to say phrases related to products next to his phone and saw his Facebook feed fill with advertisements related to those topics.

When your social profiles are filled with advertisements about traveling to Amsterdam when, however, you have not done a single related search but have told Venezuela Phone Number List someone in a conversation that you would like to go, it seems inevitable to be tempted to believe what these theorists of you listen to them.And whether it is true or a lie, the issue has become a serious problem for the industry. It does not matter if they are listening to the conversations of the consumers and if all this is an urban legend as they point out, because the consumers are convinced that the eavesdropping is real and that the advertising that persecutes them is based on their private conversations.That’s what a Nixplay study just showed . The sample on which the study has been carried out is American, but its conclusions serve to understand the state of things.

“It may seem surprising to some, but many Americans have had experiences in which the announcements are connected with previous conversations and they believe that both things are connected”, explains one of the people in charge of the study to Forbes .Millennials, more convincedIn general, 55% of consumers believe that their smartphones are spying on them in order to personalize their ads based on the data they collect from their conversations. The numbers are slightly higher among millennials. 60% of millennials say they believe just that.In addition, the belief is generalized, as they remember in the column in which they address the study data. It’s not that people who think their cell phones are spying on them are less knowledgeable about technology and how it works. In reality, the belief is transversal.

As an example they give the testimony of a university professor specialized in the impact of digital on society: after a conversation with a friend about a car brand, her friend came across advertising for that brand.A Facebook executive has explained these perceptions by pointing out that it was “human bias” and that it was the “simple explanation.” That is, if we have been talking about something it is much easier for us to later perceive the ads on that topic.But, although psychology can explain that reality, consumers are not going to stop connecting the dots. Given that they are increasingly concerned about their privacy, companies should pay more attention to how this belief that they are being spied on impacts their reputation.

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