After the storm comes calm, or so the popular wisdom says. For brands and their marketing and communication managers, after the storm comes the work against the clock to return everything as it was or so that at least the effects of the rain do not take away all the work done. After the storm, the moment begins to try to position ourselves better and to find the best way to do damage control. Now is the time to try to alleviate the damage caused.The problem can be almost anything. It can be a scandal related to the partners of the company, it can be a bad decision made that has ramifications, it can be bad management or it can be dire statements by a manager. Sometimes the company in question is clearly guilty, other times it moves between the shadows of what it does and what it doesn’t, and other times it is simply one more victim of the situation.

But whatever it is and is Thailand WhatsApp Number List involved in the way in which it is involved, the corresponding teams have to get moving quickly to try to mitigate the effects of what has just come to them.The time has come to campaign distancing yourself from things, trying to convey an alternative and better image or simply trying to make you forget what has happened. There also comes a time when the brand or company in question makes atonement for their sins and tries to get their consumers to forgive them. And there is nothing better to apologize than to campaign directly trying to achieve it.But do those advertising campaigns in which you apologize for mistakes really work? The truth is that – or at least that’s what the numbers say – no.

What the Uber and Facebook examples sayThat is what a study by the analysis firm Alpha has just shown , which has followed the advertising campaigns of both Uber and Facebook with which they tried to wash their image after the scandals that both carried out. The two companies launched massive advertising campaigns with which they sought to try to regain their good relationships with consumers.Large amounts of money were spent on media, including some in which they had not been present so far, such as television, and tried to position themselves everywhere. But despite this they did not get what they expected. According to consumer sentiment analyzes, not all consumers saw them nor did all consumers improve their position.

Facebook ads were seen by half of the respondents, a very good figure in visibility and much higher than that of Uber (71% of the respondents admit not having seen the ads). But despite the fact that many consumers saw them, that does not imply a rapid change in perception. A quarter of the viewers of the ads still do not forgive the company and the rest are still not clear how to react or simply did not know that the fault was Facebook itself.Therefore, and as those responsible for the study conclude, no matter how much money companies spend on these campaigns, the case of Uber and Facebook shows that these types of campaigns are not the solution to all their ills. Appeal campaigns do not quickly solve the problem and the perception that consumers have of things.

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