Understanding what consumers think about online advertising and what companies in the sector do has become one of the prominent elements among the concerns of both advertising media and advertisers. They need to know how their ads will be received by consumers so they can make the best decisions.The latest study on what consumers believe about online advertising comes, as usual, from the United States, where a company, Choozle, asked consumers about their confidence in ads and also about the influence of what they see in different stages.To begin with, consumers do not trust the advertising they see on the Internet very much. 43% of those surveyed admit that they generally distrust advertising.

“The findings of the study show UAE WhatsApp Number List that consumers are increasingly distrustful of online advertising,” says one of those responsible for the study, recalling that the players in this market have “an important responsibility” to take a step back, analyze what they do and establish how they can improve the data obtained. This year’s data shows a growth of ten percentage points in distrust of online advertising messages year-on-year.How and where to see the adsOn the other hand, consumers also respond differently to ads depending on where they are received. It is not the same to see an advertising message on the mobile phone as it is to see it in other digital settings and therefore the response that one or the other achieves is also different.

According to the study’s findings, 45% of consumers are more likely to click on an ad if they receive it on mobile.These data are interesting, since they show that – although at first glance it may seem that the small screen of the mobile is the least adequate to achieve a few clicks – it is working.Consumers not only have clear connection paths, but also formats. Although video and associated advertising is a favorite among advertisers, video ads are not as popular with consumers. 72% of those surveyed admit that they do not prefer video advertising over the others. Consumers who respond best to video ads are, on the other hand, those between 30 and 44 years old and not, as is often taken for granted, the youngest (18-29).

When it comes to advertising scenarios, consumers continue to trust Facebook and Google advertising more (54 and 44% respectively as the most influential platforms) than they trust other social networks and their ads and other platforms and services on-line.Advertising is a mystery Another big issue related to online advertising and how it reaches consumers is what happens with data and personal information. Data has become a favorite topic in the media, especially as regulatory changes make it more relevant. But the truth is that consumers are not at all clear what happens with it.44% of those surveyed admit that, to varying degrees, they do not know what online companies do with their information. 63% assume that they sell the data to make money and 89% are convinced that they do not protect their personal information enough.

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