In the war for the VoD market, Disney’s big move has been waiting for years. The giant is one of the big names in content in the ‘usual’ market for television, cinema and series and what it could do in the field of streaming could change everything. Disney started working on its own independent bet some time ago and now you know what it is going to do, when and how.Disney has already given the key data of Disney +, its VoD system with which it will try to gain a foothold in the market and fight to scratch Netflix’s playing field. The launch will be next November, exactly on the 12th, and the rates will be below what competitors charge (Prime Video and Netflix, at least in the US). The cost will be $ 6.99 if paid monthly or 69.99 if the payment is annual.How much will it cost in the rest of the world? It is not yet known. In the press release presenting the service, Disney does not point out much concrete on this issue. “After its debut in the US, Disney + will expand rapidly around the world, with plans to be in close to all major regions of the world in the next two years,” they point out .What content does Disney + includeAt its launch, Disney will not only focus on taking advantage of what it already has (and which is one of the elements that positions it prominently in the content market) but will also try to make use of new elements to attract the attention of consumers.Its plans are to launch 25 original series in the first year (its plans are to be able to incorporate 50 new series per year when the time comes) and 10 films and specials born for its VoD environment, to which it will add 400 catalog titles . Of course, these titles will include the weighty names that he has accumulated with the successive purchases he has made in recent years, including the titles he won with Fox .
Thus, from the outset, the system Bolivia WhatsApp Number List will have all the Star Wars titles but also the initial seasons of The Simpsons , a total of 30 seasons, and it is shielded that in the future they will be the only streaming space for that content. Among the new series he will create are series from the Marvel universe, such as The Falcon and The Winter Soldier ; of Pixar, like several projects related to Toy Story ; or from the canonical Disney universe, like The Phineas and Ferb Movie .It may also incorporate content from Hulu, the American VoD giant that has not made it to the global market, but for now that only makes the list of probable. Disney is, it cannot be forgotten, one of the main shareholders of this service.
What will change in the advertising landscape and what matters to companies The impact of Disney’s move will not only shake the foundations of the VoD market but it will also have an effect that will reach brands and companies and their media strategy. Disney content is one of those elements with pull that help position advertising: that is, they have a large audience and are something that brands and companies value in the linear broadcast of television content.Disney, however, will not use advertising on Disney +: the platform will be born as an ad-free space, as is the case with Netflix. It will not be like Hulu and it will not offer fremium version (and opportunities to advertisers).Of course: Disney is not going to change its strategy for movie premieres and its forecasts as far as movies are concerned. These premieres are one of the recurring windows of third-party brand positioning via merchandising and collaborations.
They expect profitability in four yearsThe content giant’s forecasts – going back to Disney + – are very optimistic. Disney believes it will have between 60 and 90 subscribers by 2024 to its service. Despite their large forecasts of spending on content creation (1 billion dollars in its first year and then 2 billion per year until 2024), they expect the service to be profitable as early as 2024.The analysis firms point out, yes, that Disney will lose money in closing its agreements with third parties for licenses (those that made Netflix have Marvel series, for example, and that makes it no longer have them). UBS’s estimate is $ 10 billion that will be lost due to the disappearance of those agreements.