ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Technology, payment platforms, service from product providers and logistics are the biggest problems facing digital business entrepreneurs Digital entrepreneurs find the greatest difficulties in starting their projects in the lack of preparation and adequate infrastructure of the market, which continues to prevail over traditional businesses. Technology, payment platforms, the service of product providers and logistics are the aspects that generate the greatest problems when creating an online business. These are the main conclusions revealed by a group of eight entrepreneurs, all students of the Master in Internet Business (MIB), during a round table organized by ISDI to discuss digital entrepreneurship.
The main conclusions of the Latvia Email List meeting aim to define the market as not very mature for digital businesses, which adds special difficulties to create companies and, in some cases, causes delays in the launch period and loss of income in different ways. The biggest difficulties that entrepreneurs point out are: Technology: It is an essential and absolutely differential element in almost all digital businesses but, nevertheless, there are still problems to find suitable suppliers with sufficient technical training and response capacity to meet the high demand that day-to-day business incidents entail and their needs for growth and adaptation. The main complaints center on the lack of specialization in some leading platforms or systems and on the delays and lack of agility of the service. Most entrepreneurs have had problems in this regard and advise other professionals that when technology is critical in their business model, instead of resorting to an external provider, they consider that it should be part of the project from the beginning and fall on someone else. of the founding team. Suppliers : Although the entrepreneurs who participated in the conference are focused on a wide variety of sectors, the coincidence was absolute when pointing out that there is no culture in Spain to serve digital companies. Product suppliers give priority to companies with a physical store over e-commerce, which, in many cases, take a long time to serve or force them to buy a stock of product, which causes delays when serving orders and an increase in sales. costs that considerably reduce the margins of the business and compromise its survival. The main problems faced by online stores are stock out of stock and the inconvenience that suppliers put in serving small orders.
Banking: Secure means of payment are essential to develop an electronic commerce business, but Spanish banks are still poorly prepared to offer them a platform (POS) for online payment. In this case, the problem is the lack of information in the branches, which are the natural interlocutors of companies, while very few banks have a business unit specialized in the digital field. In the advice section, in this case, the e-commerce founders consider that you should not depend on a single provider; and that a system like PayPal is not a panacea: it offers good service and security but is excessively expensive: its commissions can reach 3.8% compared to 0.8% for banks. On the other hand, Logistics : In the case of logistics, the problem that entrepreneurs face are the costs for products that require special care, such as fragile (bottles) or those that need refrigeration (fresh products). They also become considerably more expensive for shipments to towns or locations far from urban centers where, in addition, there is a significant volume of electronic commerce. Transport insurance, meanwhile, does not cover the price of products of more than 20 euros. Financing: When it comes to financing, the MIB entrepreneurs agreed in pointing out that, compared to the culture that exists in other countries such as the United States, in Spain venture capital investors act by drowning entrepreneurs rather than accompanying them in the process, an attitude which adds even greater difficulties to the usual ones when it comes to finding financing. Most projects are started with a low budget and self-financing. Fraud : Fraud in electronic commerce in Spain has a decreasing incidence: it has dropped to between 1 and 2%, when until recently it was between 4 and 5% of orders, at the same level as in offline trade (traditional). It is relatively easy to detect in orders with strange names, foreign card numbers and very high amounts, the most common cases being for small amounts.