Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences The General Assembly of the Spanish Association of the Digital Economy ( adigital ), which took place yesterday at the CEOE headquarters in Madrid, was attended by José María Lacasa, CEOE secretary general and José Luis Feito, president of the Commission of Economic Policy of this institution.

In his speech Trinidad and Tobago Email List analyzed the crisis situation in which Spain is immersed and assured that “the recent decisions taken by the ECB are very important for member countries with debt problems.” Likewise, he addressed the different measures that have been carried out by the Central Administration and stated that among CEOE’s objectives for the coming months stands out its interest in “continuing to encourage the Government to continue with the structural reform program.” In this sense, he pointed out the need to address new initiatives such as the Market Unity Law, the Entrepreneurs Law or fiscal consolidation. Likewise, the CEOE secretary general was optimistic about the potential that Spain has for the future. In his own words, the digital sphere, infrastructure and the energy sector are some growth vectors that can boost the economy.

For his part, José Luis Feito delved into the origin of the current Spanish economic situation and described the scenario in which we find ourselves. Among other proposals, the economist stressed that “there is no tax increase capable of subsidizing the level of public spending, neither of the autonomies, nor of the country” and that “the only solution is to cut public spending. “Digital business growth During the adigital Assembly , its president Elena Gómez del Pozuelo wanted to clarify that the digital economy sector is experiencing a more positive development than the economy in general, and even affirmed that it “travels against the tide of the crisis. “In fact, as stated in this meeting, according to the latest available data, the Internet already represents 2.2% of GDP in Spain, which is 25,500 million euros. In the field of electronic commerce, B2C transactions already 11,000 million euros, while in the field of B2B this figure rises to 157,000 million. Gómez del Pozuelo pointed out that mobile technology is one of the great trends for the coming years, and gave as an example the leadership of Spain in the use of smartphones by citizens, with a penetration of 58.2%; and the growth of mobile internet, which has doubled in 2012.

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