ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. The Digital Agencies Commission will be divided into two working groups: Business Development and Digital Communication and Creativity Each of the 33 digital agencies of the IAB may integrate a component in each working group The Digital Agencies Commission of the Interactive Advertising Bureau (IAB Spain), an Association that represents the digital advertising sector in Spain, formed by the most representative group of Digital Agencies in our country, will undertake a change in its structure starting this month with in order to enhance the actions that are carried out. The main reasons for this reorganization are, on the one hand, the growth of agencies associated with IAB (it has gone from 5 agencies in 2006 to 33 today) and, on the other, the greater range of objectives that this group sets itself.

Consequently, from now Bermuda Email List the Digital Agencies Commission will be divided into two working groups: – Business development; in charge of studying actions related to business development, such as market studies, business meetings, competitions, training  Communication and interactive creativity; which will focus on actions to promote communication and publicize its benefits .Each of the 33 digital agencies that are part of the IAB Spain will be able to register one person in each working group of the Commission, which will begin to meet independently but will maintain a close relationship in order to plan combined actions. At present IAB Spain has 11 Work Committees, of which 7 are currently active that deal with matters related to marketing and digital advertising: Digital Agencies, Lobby and self-regulation, Interactive Formats, SEM / SEO Search Engines, Portals, Media communication and social media.

In the coming weeks, three new Work Commissions will be reopened: Mobile marketing, Advertising networks and Media agencies. IAB Spain working committees The IAB commissions are a specialized analysis forum on the various areas of digital advertising with the aim of launching working documents, contributing to the standardization of practices in the sector and establishing itself as a forum for debate and accredited voice of the sector in each area of activity, seeking the participation of experts in each subject. In 2009, as a result of these Commissions, the IAB Spain launched, among other documents, the new Interactive Format Standards, the White Book on communication in social media and the White Book on interactive TV. In addition, the Association will soon launch the White Book The interactive panorama of press groups and magazines in Spain, as a result of the meetings of the Media Commission.

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