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To learn about E-Marketing, identify the strategies, their implementation and their success stories Video is in! Currently it is a format in full expansion that few marketers want to give up, and it is already common for brands to have a video plan that goes far beyond advertising content, including tutorials on social networks, offering moving images in the website itself or even betting on more artistic formats such as shorts.

A new Wyzowl survey of marketers and consumers takes another look at the state of video marketing and reveals a wealth of insight into how video is being used and its potential as a marketing tool. Investing in video, Investment in video is growing dramatically, and year after year. Something that is not surprising if we take into account the good results that videos are giving in a wide variety of metrics: from engagement to brand awareness or lead generation.  61% of companies currently use video as a marketing  Namibia Email List. Of these, 66% did not use it only 12 months ago. 67% of companies will increase their budget for videos and 24% will keep it. Only 8% think to decrease it. For 88%, video is an essential part of their marketing strategy, and 76% believe that it offers a good return on investment.
The objectives that the videos meet are diverse: for 93% they help the consumer to better understand the product or service, for 72% they are useful to improve the conversion rate of the web, 36% consider that they reduce the number of requests support and 62% believe they increase organic traffic.
Distribution is multichannel.

Video is a very versatile element, not only is it used to achieve very diverse objectives, but also marketers are distributing and promoting it through multiple channels, from the web to social networks. The report highlights, however, that although marketers have no doubts about the ROI of this tool, they still struggle to find the most effective ways to promote it, which means that its potential can still be exploited in the future. 45% of the companies that use videos have one explaining the operation of their own website; 83% find this introductory video very effective. By channels, 87% use videos on social networks (of which 78% consider them an effective tactic) and 47% use email campaigns (80% consider them effective). Half of the businesses that use video say they have difficulty promoting the content they produce. 4 out of 10 companies have not yet incorporated videos into their marketing strategy

Although videos are becoming popular at lightning speed, do not believe that all companies have joined enthusiasts, whether due to financial reasons, lack of technical knowledge or simply lack of interest. What the report does emphasize is that the vast majority of companies that do not use video today plan to do so in the more or less near future. 42% of those surveyed who did not yet use video hoped to do so in the future. Regarding the reasons for not joining the fashion format, the companies explained that it is a very expensive format (15%), that its ROI is not clear (12%), that they do not need it (12%), that they do not have time to create and promote them (10%) or that they are not able to convince those responsible for the company of their usefulness (9%).
How do consumers interact with video content?

The survey not only looks at what marketers are doing, but how consumers use videos and what they value about them. It is noted that, today, video content plays a key role in changing customer expectations and most consume this content as part of the purchase process. It is a learning tool, but also a persuasive weapon, especially interesting because many users are willing to share it, unlike what happens with other formats.

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