ACL Direct Promo · We know about Relationship Marketing, We are experts in loyalty and incentives · We like to create unique experiences IMF Business School · Masters in Marketing and Digital Communication  Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange The beginning of the coronavirus crisis brought the leap to telecommuting for companies from half the world. In the midst of confinement measures and recommendations to avoid crowds as much as possible, many companies sent work activity to their employees’ homes. With this, teleworking became very common (it was not so common before the crisis: the penetration rates of these practices were quite low) and companies had to make the transition at full speed. All of this implied changes in the use of technology and in work routines, but also in the management of the working day.

In fact, a study by Nord VPN Teams concluded a couple of weeks ago that telecommuting had increased dramatically. But the workers not only worked more from home, they simply worked more. Internationally, the study noted, employees are working 38% more during Guadeloupe Email Lists online pandemic. In Spain, where the average growth has been 25%, this means that they are working two hours a day more than they should be doing. In some countries, the growth is even higher. In the United States, for example, on average, workers are giving their companies three hours extra. The reason for this growth is that, although work is just finished at the same time, it starts earlier, possibly because the computer was turned on at the moment when you had left home. The marketing and advertising industry is no stranger to this situation. Marketers have also had to migrate their working hours to their homes and are also in that context working more hours than they would be entitled to.

The marketers, of those who work the most. A Fishbowl study on the work patterns of advertising agency employees, carried out on a US sample, confirms this. Not only are marketers and advertisers working longer hours than they should, but they are also among the groups of workers who are doing it the most.59% of marketing and advertising agency workers acknowledge that they are working longer hours now than they do from home. The data is higher than the average for all workers (55%) and places them close to consultants and teachers. These, with 61 and 60% indicating that they are working more, are the professional groups in which it is more common to dedicate extra hours to work from home.

Fishbowl’s theory is also that workers are using the time they previously used to commute to their workplace in time to get things done. In addition, in the case of marketing and advertising, they believe that the context itself is determining why they are overworking. Although it is true that many brands have decided to stop their marketing and advertising campaigns, marketers continue to have a peak of work with the campaigns that they have had to reinvent and reorganize and with the changes in strategy that the crisis has forced them to outline.

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