ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences According to the study carried out by the neobank Bnext, young people between 18 and 30 years old are the ones who have reduced their spending the most, up to 46% during the first fortnight of confinement, while those who have done the least are people over 60, who have barely reduced their consumption by 30%.Since the announcement of the state of alarm due to the spread of the coronavirus, Spanish citizens have had to modify their lifestyle habits to adapt to the new situation.
The restrictive movement measures have also affected consumption, causing a reduction in Spanish spending of more than 37.2%. This is the main conclusion of the report ‘Consumption under the magnifying glass of Covid – 19’, prepared by the Bnext. However, despite the drop in consumption during the first days of the quarantine, those who buy the most are men: 56.6% of purchases are made by themselves compared to 37.6% of them. By age, young people between 18 and 30 years are the ones who have reduced their spending the most, up to 46%. The average spending of consumers between 18 and 24 years after the declaration of the state of alarm stands at 56 euros, while, between 25 and 30 years, it increases to 70.However, those over 60 years of age are at the opposite pole and have barely reduced their consumption during the quarantine, by 30%, and their average expenditure is 105 euros. Tourism, transport and fashion the sectors most affected by the coronavirus Prolonged confinement in homes has meant that various sectors have seen their activity reduced, as has occurred mainly in the tourism sector, which has fallen by 79.8% mainly due to the ban on travel during the state of alarm except on certain occasions. Another of the most affected sectors is transport, which has registered a decrease of 88.5% since the beginning of the confinement.
In addition, although it is possible to continue shopping online, Spaniards are still among those who prefer to do so in physical stores, which has caused the fashion sector to have registered a decrease of more than 54% since the start of the quarantine. However, the confinement situation that Spain is experiencing has also caused certain sectors to grow, such as food, with an increase of more than 15%.