IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences The lockdown is changing the way citizens shop. The restrictions derived from the State of Alarm have affected their consumption habits for obvious reasons. Fewer visits to the supermarket and faster It was in mid-March when the State of Alarm was decreed in the country, reducing social contact between citizens with the aim of reducing or slowing down infections. Among the main measures, trips from homes were limited to strictly basic needs such as going to the supermarket, the pharmacy or the bank.

Spaniards are undoubtedly complying with Hong Kong Phone Number List  these adopted standards and proof of this is that global traffic to stores has dropped by 78%. More specifically, in the case of supermarkets and hypermarkets a decrease of 52% is detected. In the same way, the number of visits to the store has been reduced, going from an average of 6 to 4 monthly outings. The time invested in the establishments has also decreased to 31 minutes per purchase. The fact that a large part of the population is teleworking has influenced both the days chosen and the time slots: Tuesdays and Wednesdays become the big favorites, replacing Mondays, and shopping is concentrated in the morning ( from 10 a.m. to 1 p.m.), while previously there were two clear peaks of traffic throughout the day (from 10:00 a.m. to 1:00 p.m. and from 6:00 p.m. to 8:00 p.m.).Closeness premium: the average distance traveled falls by 37%Under the premise of reducing the risk of contagion as much as possible, Spaniards are being responsible in their purchases and the report carried out by Tiendeo reveals a notable change in the average distances traveled: the areas of influence of supermarkets have been reduced by 38% passing from an average of 5.09km to a current average of 3.15km.This factor has a full impact on consumer loyalty.

Local commerce (supermarkets located in city centers) benefited from the crisis compared to the hypermarket format. In these difficult moments, the retailer itself loses importance, prioritizing the proximity of the establishments. That is why businesses must now focus their efforts on gaining consumer loyalty and doing everything in their power to maintain it afterwards.The Covid-19 crisis has changed consumer habits and will continue to do so. Tiendeo will analyze consumer changes during and after this crisis through regular industry reports.

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