Marketing automation software comparisonThe use of marketing automation software has developed strongly in B2B. The marketing automation software market is indeed growing, going from 500 million euros in 2016 to 5.5 billion euros in 2020. Also, the number of marketing automation solutions available on the market is constantly increase. Faced with such a proliferation, it can be difficult to make a choice.Are you currently looking for a marketing automation solution but having trouble choosing? In this article, we provide you with our comparison of the best solutions on the market. We will focus here on 9 software: Plezi, Webmecanik, Pardot, Marketo, Eloqua, Hub spot, Act On, Active Campaign and Sendin Blue.
Comparative table of 2021 marketing automation solutions Reminder: marketing automation software, definition Marketing automation software Benin Phone Number List used to automate marketing campaigns. In addition to progressively profiling website visitors and collecting detailed information on prospects, such solutions allow them to mature and then pass on these “hot” leads to sales teams. Indispensable for setting up a B2B inbound marketing strategy, marketing automation solutions are THE device to deploy within your company to boost your conversion rate .To learn more, read also: What is marketing automation? Understand everything in 5 minutes of reading American publishers of marketing automation for SMEs Hubspot, a complete solution.
It was Hubspot who introduced the concept of inbound marketing in 2006. It is therefore one of the oldest players in the market. In addition to marketing automation, Hubspot offers a CRM, an integrated blog and the ability to create websites. Main features : Landing pages, forms, content personalization, automatic emails, A / B tests, contact management, segmentation, tracking, analysis tools, integrated website creation, social network management with publication planning, CTA, management ROI, synchronization with Salesforce, email tracking, advertising tools, SEO tools, blogging tools, content optimization, email templates, email planning, workflows, document tracking, meeting scheduling, sales automation, management prospects. Prices : Hubspot offers 3 packages. Starter from € 41 / month for 1,000 contacts (note, this formula does not include the automation part); Pro from € 740 / month for 2,000 contacts; Business from € 2,944 / month for 10,000 contacts. Our opinion : Hubspot is an attractive solution since it offers many features and has a pleasant interface. On the other hand, the budget to devote to it can quickly fly away if you have a large number of contacts and if you want to supplement the initial offer with additional options, often paying. The complexity of certain features can also be a barrier for companies with small marketing