Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Companies know that counting the followers, fans or number of “likes” received is not the best way to measure success in marketing strategies developed through media and social networks.
However, these numbers are often the main Oman Email List for measuring performance. It is not surprising, in this case, that many companies calculate the ROI in Social Media based on these volumes and quantities, since most of them consider that they cannot measure the campaigns in a more effective way. In this sense, Debra Aho Williamson, an analyst at e Marketer points out that “there are many companies that often tend to think of measurement as something that simply boils down to evaluating the strategies and results of listening to and monitoring their fans and customers, but that is only part of the process that encompasses a true social media strategy “adding that” A culture of data overload has also been created, in which metrics do not have much value for the business.
Recent Chief Marketer research found that two in five businesses and marketers have little confidence in the effectiveness of their ability to measure social media campaigns. Social Media measurement systems have evolved significantly in their short history, but the need to prove their effectiveness is more important than ever. As companies must plan how much to invest in social media and consider transferring funds from other marketing channels, they need indicators that show not only that brands have many friends, but also that these channels can be used to become customers or consumers loyal. “Companies must apply social media measurement analytics at the enterprise level to determine its true impact,” said Williamson. “Beyond the metrics, brands must understand the effect they have on social media on the bottom line of a company, and it is increasingly easy to consider the relative influence of Social Media in generating sales.”Marketers also need to understand how social media is closely related to other types of marketing strategies. The integration of Social Media analysis with other business indicators will help make marketing much more efficient.