IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Despite the fact that the “new normal” is looming on a (less and less) distant horizon, companies continue to adapt against the clock to the new situation that arose with the Covid-19 crisis. Its level of digitization (both of its services and its internal processes) has been key to carrying out this adaptation. For example, the ability of your workforce to work remotely is essential to continue to practice and produce until this unprecedented health crisis begins to hit the brakes and come to a halt.

Taking this context into account Reunion Email Lists has analyzed the way in which European companies have changed their payment method and their destination since the Covid-19 crisis began. The main conclusion is that payments with virtual cards have not only increased, but have also been prioritized, increasing by up to 32% compared to those registered before the coronavirus. On the other hand, payments with physical cards have seen their activity reduced by 44% in all the countries analyzed. This analysis also shows the considerable increase in the creation of virtual cards, registering a rise of 26% in the main European countries. These data not only speak of an exceptional situation, but also outline a paradigm in which European companies are adapting (sometimes at forced marches) to a new future scenario in which digital transactions will increasingly have a place. An example of this is Germany, where virtual payments have grown by 152% during the months of Covid-19.What do Spanish companies spend these payments on?

In Spain, the trend in company payments in recent months has been aimed at facilitating and supporting employees of their workforce during teleworking. The expenses of Spanish companies on office supplies have increased six-fold, and those for computers and electronics have quadrupled; data that reflects the interest of companies, freelancers and startups to adapt to telework and improve remote working conditions. The expenses of companies in Marketing have also grown notably, 135%, specifically. Companies have realized that, now more than ever, audiences are huge and users are looking for solutions to their problems: an opportunity can be born out of every crisis. On the other hand, and of course, expenses in the restaurant and bar sector, cash withdrawals and fees and taxes have been greatly reduced as a result of the pandemic.

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