Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. ACL Direct Promo · We know about Relationship Marketing. We are experts in loyalty and incentives · We like to create unique experiences In addition to the most valuable brands and brand image recognition rankings, there is a scale that usually makes it very clear which brands (and companies) are doing better. It is the one that measures what we end up taking to the shopping cart and what we buy more frequently and regularly.

Kantar publishes its Brand Footprint every year , which analyzes which brands are the most common in the shopping cart for packaged goods (from food to hygiene and beauty) and which are the most popular brands. Its list focuses on detecting which are the most purchased brands and, through this Libya Email Lists is possible to determine which are the most popular brands. As in previous editions, Coca-Cola has positioned itself as the leading brand. It is the brand that is most chosen to go to the shopping cart around the world, also growing for the first time since 2013. The first six positions in the ranking do not change. After Coca-Cola, Colgate, Maggy, Lay’s, Lifebuoy and Pepsi are positioned. The top 10 is completed by Sunsilk, Dove, Indomie and Nescafé. The ranking does not allow access to the data of the most selected specific brands in Spain beyond the most popular brand (Coca-Cola) and the specific history of the most popular brand in dairy (Central Lechera Asturiana, who has you count an intense advertising activity for years to sneak into Spanish homes), but you do see those that are succeeding the most in Europe.

Coca-Cola is also the most bought private brand in Europe, but the rest of the list changes. The top three are completed by Kinder and Lay’s. After them enter Dr. Oetker, Knorr, Pepsi, Heinz, Milka, Nivea and Maggi. In the top 50 there is no specifically Spanish brand. Although these lists are full of global and gigantic brands, which are usually the most popular in each country with some exceptions (in Portugal, for example, the most chosen brand is the local dairy Mimosa year after year), the truth is that the large winners are local brands.34.1% of the brand choices that consumers make around the world go to global brands. The remaining 65.9% ends up in local and regional brands, known for their proximity. Of course, the 50 most powerful and most purchased brands are 15.5% of all purchases and are responsible for 24% of the growth in products purchased throughout the year.

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