Google’s battle against annoying ads already has several chapters. Google does not want the most annoying online advertising to burden the experience of using the network and, above all, to align consumers against advertising in general (which has happened in recent years) and lead to fair pay for sinners.In a way, it could be concluded that their positions in this field obey a market logic. You don’t want the bad practices of a few players to sink the online advertising experience and hurt the crucial element of your business strategy.

After all, Google lives off online advertising.The last element that Google is going to penalize is Morocco Email List advertising that drains the battery of mobile devices. To the long list of things that Chrome already blocks, or that it will start blocking in the near future, are now added the ads that consume a large number of resources.As the US media points out , the mobile browser will directly choose not to show them, in order to avoid users running out of battery or data capacity. Chrome will do it as standard and without the consumer having to do anything special.This decision comes after discovering that a “fraction of a percentage of ads” is responsible for consuming a “disproportionate amount of device resources”, as the Chrome team has now recognized.

They are ads that consume massively battery, that saturate the networks and “cost money”.What are the affected adsSome of the ads that do this are cryptocurrency miners, “poorly programmed,” or not optimized for the mobile universe.Chrome will just make the change: where that ad should appear, an error message (basically an image with the popular lorem ipsum text) will appear.What will be the threshold that Chrome will use to block ads? All the ads that consume more than 4MB of data and those that require a use of 15 seconds of CPU for every 30 or a total of 60 enter its bag.

According to Google statistics, only 0.3% of all mobile ads They rank above those thresholds, but those that do are already consuming 28% of all CPU usage that ads require and 28% of all mobile data that advertising takes.The block will begin in August, although Google had already announced its plans to block all ads that consumed excessive resources in the past. A few months earlier, it had signaled that it would block all bad ads , from pop-ups to sticky ads. In a few years, it will start to block cookies as well .With these movements, and given the high weight it has in the market for browsers and mobile devices (thanks to Android), Google manages to influence how ads are launched and what the mobile browsing experience is like.

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