IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Caja Madrid and MPG have presented this morning under concept 3.0., The entity’s first advertising campaign aimed at companies, SMEs and the self-employed. Paca Astilleros, Director of Caja Madrid’s advertising, sponsorship, image and new channels area, and Rafael Urbano, Director of MPG Madrid, participated in the event.
In order to strengthen its positioning as a company bank, for the first time, Caja Madrid launches its advertising campaign to this audience, with a competitive offer in financing, profitability and security. The storyline of the campaign is based on the idea that Uganda WhatsApp Number List Madrid “fights against the NO syndrome and says YES to 544,000 companies that already trust the entity. The entire “Yes” -based campaign aims to market the 3 key Caja Madrid products for companies: Financing (Credit Lines), Profitability (Account x2 and Welcome Deposit) and Security (Interest rate coverage).The advertising communication strategy will maintain the originality of the previous campaigns that obtained a great reception. Through empathy, closeness and complicity, you will show your support for this audience.MPG, the leading media agency of the Havas Media group, has designed the strategy of points of contact with the different targets for this campaign, in which the most conventional media (radio, press, outdoor – fence circuit, Madrid airports coexist and Barcelona-, mobile portal, direct marketing actions and television) with the innovative 3.0 platform (TV, Internet and mobile) that with the collaboration of Grupo Antena 3 has been developed with the aim of integrating messages and obtaining highly qualitative impacts with your target.In addition, the campaign uses Spectacular Marketing through supports of spectacular sizes – canvases up to 16 meters – which will be exhibited in the Madrid and Barcelona AVE stations.
For its part, Caja Madrid uses the new “click2c watermark” technology for the first time in its outdoor and press pieces. It is an innovative technology that, through the use of invisible codes (digital watermarks) embedded in printed material (press pages and posters), allows the recognition of images by the lens of the mobile phone camera through a Free application that the client can download on the campaign website itself or via SMS, which gives the user access to the campaign’s WAP portal quickly and easily. This application will allow the businessman to enjoy multimedia content on his mobile phone.