Andrés Alejandro Piñate Andrés Alejandro Piñate, has a Bachelor of Business and Administration from Preston University, began IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories The most common frustration I see (and of course feel), on a daily basis, comes from network sales and excellent marketers at companies of all sizes, and I mean those days when they can’t understand why more people Won’t they buy your products? This chapter particularly affects those who integrate B2B into their business model, which apparently is aimed at rational customers.

Let’s say, for example, that you have an effective segmentation online service, a proven South Africa WhatsApp Number List guaranteed service, which is even ten percent cheaper than what it would currently cost to your potential client who is going to attend a fair to attracting customers for the launch of a new product … Why would the customer spend money to go to the fair and not you? is the most rhetorical question you ask yourself after hanging up the first contact call. Without exaggeration, you can prove that your service / product works. You can guarantee it. You can offer testimonials and tests in real time. And yet, the person you are calling thinks that the money invested in the traditional system is more effective, reliable and safe, moreover, they have always done it that way and they always will!

You know that your  is more effective. You know that your  has a higher return on investment….This is where I want to go, you (and I) have thought a lot, because that is precisely the great part of our work, our work in marketing is to think. The thing about making graphs, tables and more graphs and more tables is fun. Therefore, you and I both know. Because that is our job! Now the second part is to try to sell it (and that the competition allows it), this is where we must maintain our conviction for “high-quality marketing”, responsibly, with imagination, with creativity, with perseverance (which my father always recommends) and Innovation (which the illustrious Gonzalo Álvarez Alorda taught me last year).We must not forget, that the client’s perspective is not to worry about any of those things that you promise. He worries about his boss, about catching the hidden story he is telling him or about the risk and hassle of making a supplier change. The opportunity, then, is not to insist that your clients become more rational, but to understand how irrational they are and to give them what they need. Help them meet their needs while obtaining the measurable rational result that your product can deliver in the long term.

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