Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Master in Strategy and Creative Management of the Brand – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy.To make the business fabric aware of the opportunities for growth and development based on the administration of a good communication and brand policy and strategy, is the main objective of the IV edition of the Company Brand Communication Summit. The event, organized by the Association of Advertising Agencies of the Valencian Community (AAPCV) will be held on March 11 at the Auditorium and Conference Center of Castellón.

Aimed at representatives of our business fabric and communication and advertising professionals, this pooling aims to Dubai Email List lay the foundations of a business culture that is capable of harnessing the potential of communication as a competitive and strategic value. For this, the Summit has a cast of national and international top-level speakers who will make the attendees participate in the importance of proper communication and brand management for their business benefit. In this sense, Joaquín Zulategui, founder of the Neck & Neck stores; Alonso Alarcón, Team Lead B2B of Europe and Ignacio Ochoa, Director Manager Online Sales and Operations at Google; Carlos Hernández de Miguel, communication director of Grupo Paradores; Miguel Ángel Velázquez, Founder of the Research Center on Social and Business Values ​​of the Leche Pascual Foundation; Kelly O’Keefe, Managing Director of VCU Brandcenter and Founder of O Keefe Brands; Joaquín Ayuso, co-founder of Tuenti and founder of Glass and Mauricio Prieto, co-founder, The experience of all of them will serve to confirm that only with the help of communication professionals and an adequate mix of media can the expected objectives be achieved. The brand is a very valuable intangible for companies, hence forums like this are necessary for entrepreneurs to be aware that only with good professionals and good media will their campaigns positively revert to their business. The success of a good communication action is in an adequate strategy that serves to solve problems and manages to reach the target audience and provoke the expected reaction; hence the importance of having the appropriate means, whether offline or online.

The event has the support of the Generalitat through a specific Agreement for the organization of events that contribute to the promotion of the advertising and communication sector in the Valencian Community. The Generalitat recognizes the importance of this sector as a generator of talent, creativity and development of our cultural, avant-garde, industrial and employment promotion side. The Summit is also sponsored by Grupo Intur and Renfe, brands that support the initiative and contribute to making it possible, and with the collaboration of the Castellón City Council and the Castellón Provincial Council.Similarly, the event has strong support from numerous media such as RTVV, El Mundo, Levante, Las Provincias, Cadena Cope, Onda Cero, Cadena Ser, Publimateu, Valencia Plaza, Economía 3, Mediterráneo Marketingdirecto.com , Advertising Control, The Publicist, The Advertising Newspaper and Radio Marca. The meeting, open to all businessmen and professionals in the sector, is free, but with limited capacity, to register it is essential to fill out the online form on the event website www.cumbreempresa.com . In addition, for attendees who wish to spend the night in Castellón, the organization has closed an agreement with the Intur Castellón Hotel with a special bed and breakfast rate.

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