IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. The technological evolution of the Internet medium and the increase in its audience worldwide has generated great changes in the advertising sector. This great generational change, added to the effects produced by the recession and the economic crisis, have been enough reasons for brands and advertisers to modify their strategies and trends towards digital media and media such as the internet that continue to gain more confidence every day.

However, despite the growing popularity of advertising and online marketing strategies Argentina Email Database the foundations of its operation and sustainability are being questioned by the vast majority of media and supports that operate through the network. Search engines, social networks and the media monopolize most of the advertising pie on the Internet, but in some of these cases, the return and the benefits generated seem to be insufficient or a guarantee to sustain some of their business models. In the case of digital media, establishing a business model based exclusively on advertising becomes difficult and very risky. However, for this type of media it is vital to have a significant source of income that allows maintaining a competitive professional and editorial environment. The Internet seems to force a direction to follow with its own voice. The fashion trend points to social networks as the best supports for brands and advertisers. However, despite the fact that these types of networks continue to grow in audience, the effectiveness of their advertising continues to be debated and questioned.

The business of digital advertising oriented to the Internet owes part of its success to pioneering companies that marked a starting point from which to evolve. However, many of these companies have caused a devaluation of the supports and their quality, in relation to the reduction of their costs in favor of the advertisers.Up to this point, we could assume that this has served to drive and convince advertisers to invest in this medium. However, the problem generated is simple. Advertising is not really being a profitable business for the vast majority of professional media that operate through the network, or at least, it is not helping to achieve the ends and objectives for which it was conceived.

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