Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. ACL Direct Promo · We know about Relationship Marketing. We are experts in loyalty and incentives · We like to create unique experiences. In an increasingly complicated and increasingly competitive market, brands and companies need more efficient weapons to connect with consumers and to position themselves prominently. It is no longer just about having a recognizable brand, important and relevant products or a prominent presence at the points of sale.
It is becoming increasingly important to establish emotional bonds with consumers, connect with them in a way that goes beyond Macedonia Email Lists establish memorable and outstanding experiences. The importance of emotions and perceptions has been demonstrated by different studies, by consumer psychology and by the emerging neuromarketing. There have also been many experts who have coined concepts related to what brands must do to connect with consumers and what makes them continue to work, from lovemarks (brands that love each other) to brand intimacy. The brand intimacy, the intimacy with the brand, implies a much closer relationship between consumer and brand, in which the consumer is not a simple unknown number or one more from the pile. It involves personalization, engagement and emotional connections, which implies adjusting the marketing strategy.
According to MBLM, which analyzes brand intimacy data for brands and has published its 2020 ranking, companies that achieve good brand privacy data also achieve much better financial results. In revenue, they fare better on average than companies in the Fortune 500 and S&P rankings. The growth of Fortune 500 companies has been 5.8% in the last decade in revenue. That of the leading companies in brand privacy of 6.47. If you look at the benefits, the disparity is more striking. The former grew by 16.43% and the latter by 37.69%.Amazon, Disney and Apple, What are the brands that achieve a greater sense of closeness and arouse more emotion among consumers? The big winner is Amazon, followed by Disney and Apple. Amazon has gained in the year-on-year comparison, while Disney and Apple have slightly lost.
The top 10 of the ranking is completed with Ford, Jeep, Netflix, BMW, Chevrolet, Walmart and Playstation . Given that the list is made on an American sample, it includes some brands closely linked to daily life in the country that would not have such prominent positions in other markets. They are followed by Samsung, Costco, Toyota, Xbox, Google, YouTube, Target, Mercedes-Benz, Microsoft and Starbucks .