Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. The BBVA financial group seems to have opted, unequivocally and emphatically, for an internal and external communication model strongly based on Marketing 2.0 tools, as well as the launch of new digital businesses.
The Director of Innovation and Development of BBVA , Manuel Castro, yesterday explained the most recent projects of the financial group in the new areas of digital business. On the one hand, new forms of marketing such as the digital magazine for young people Blue Webzine , the Brazil WhatsApp Number List financial community and the Planta 29 project; then flashy alternative digital businesses like e-Conta accounting service and Digi Store digital information warehouse; and the 2.0 internal communication projects such as the blogsphere for employees, IP Television and the Intranet.
Innovation, understood as a new style of relationship with the user of its services, has become a key factor in differentiating the BBVA brand from its huge competition. This financial institution intends to offer clearly innovative solutions, which often have to do with the 2.0 universe. “Innovation is already in the DNA of the company” Manuel Castro himself said yesterday, during a meeting with the media at the Azca tower. He also stressed that the objective is to take advantage of “the web as a useful digital tool to democratize products and services.” The sources of analysis on which the entity has relied to articulate this renewal in its Marketing strategy are the consumer and development of information and communication technologies. Thus, innovation is based on three lines of work: – New forms of marketing to adapt to the consumer – Alternative digital businesses – Knowledge management and communication 2.0 Undoubtedly, the volume of consumers of financial services is expanding, each time it has greater access to the Internet and its demand is demanding and polarized. In this line of strong and progressive evolution,