Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company A few years ago, the great obsession of brands and companies was understanding millennials and their interests. This was the case because millennials were entering adulthood and the consumer market. They were becoming the replacement as consumers and the new niche that brands could conquer and with which they could connect.

They also did Italy Phone Number List in a way that was especially complex for brands. Everything they knew about young adults and their spending and consumption needs was fading. Millennials were totally different from what they knew until then and the consumption patterns they used to connect with consumers of those age groups in a traditional way no longer worked. In part, this change was marked by context. Millennials had not reached adulthood, the workforce, and consumption patterns in the same way that members of the preceding generation or their parents had. His entry into adulthood coincided with the outbreak of the economic crisis, which plunged the economies of half the world into a deep recession and led to things being far from what was expected.

Their entry into the labor market was brutally uneven and precarious, which affected their spending capacity but also their intentions and preferences. Adding all this to the beliefs and preferences of the generation, patterns such as buying a car or a house were called into question, the boom of experiences appeared and elements such as well-being became important. And now, when millennials were already beginning to enter another phase of their lives, one in which they had gained a bit of stability and in which companies were already more or less clear about what they wanted and already understood, a new crisis It has come to destabilize the situation. The coronavirus crisis and the impact it will have on the global economy will have consequences that will reach all citizens and all demographic groups. But for millennials, it will be an even harder blow, leading to a situation they have been trying to correct for years.

Leave a Reply

Your email address will not be published. Required fields are marked *