ACL Direct Promo · We know about Relationship Marketing, We are experts in loyalty and incentives · We like to create unique experiences Monographic course on Internet Law at CEF.- Center for Financial Studies, Know the legal responsibilities that exist in the digital environment to protect your company If something analysts and experts have crushed us and have been showing the success stories, it is that, in order to succeed with the marketing strategy in these times, it is necessary to have a good base of information behind it. Data is the oil of the 21st century! It is one of those ready-made phrases that are repeated repeatedly and that have become commonplace. It has done so because it starts from a real base, from something that companies increasingly need to be able to connect with their customers.
The information allows us to better understand how the market operates, what interests customers and what are the key pieces that mark the agenda. Thanks to data, companies are able Tokelau Email List create a more efficient strategy and position themselves in a much more solid way. But the value of information and its power should not make us lose sight of another key and crucial point, that not all data is exactly the same and that not all information has the same value. When it comes to gathering information, you don’t always get the most valuable data. Not only do consumers lie, but sometimes data is collected that is unimportant, redundant, or adds little value to the big data strategy. The information thus becomes a kind of ballast, because it does not help to get to anything important.
Therefore, the marketing strategy and its relationship with the data not only force to collect information, but also to do it with quality data. And that point has become an increasingly decisive element in the decision-making of companies. As a study by Dun & Bradstreet has just shown , for marketers specialized in B2B marketing it has become a linchpin. Data and B2B marketing Most of these marketers plan to invest in data quality this year. 75% acknowledge that they plan to increase their investment in this area and 18% even say that they expect it in a particularly intense way.
If they are going to dedicate more resources to this issue, it is for efficiency and survival. 90% of those surveyed believe that improving data quality will also improve sales and marketing results. Specifically, marketers also believe that the improvements will hit certain points. Thus, with better data quality, they believe that they will be able to improve sales, both in closing purchases and in prospecting, but also that they will make their knowledge of consumers much better and the execution of their campaigns more efficient.