The health crisis and the state of alarm decreed by the Government DO NOT imply changes in the rules that regulate the advertising of medicines, health products or other products or services with health-related statements, which are still fully in force.The Association for the Self-regulation of Commercial Communication (AUTOCONTROL), the Spanish body for self-regulation of the Spanish advertising industry, continues to work and review the advertising that is voluntarily sent to it by advertisers, agencies and the media during the state of alarm decreed by the Government, and recalls that the regulatory requirements in advertising are maintained these days of quarantine without changes for all sectors, calling for extreme care in advertising related to health and, more if possible, in that in the one that directly or indirectly links the use of the product or the provision of the service with COVID-19.In this sense, AUTOCONTROL recalls the obligation to continue complying during this health crisis with all the legal regulations and codes of conduct in force that apply to advertising, including the prohibition of generating confusion or misleading consumers.More specifically, it is recalled that not any advertising of products or services may include health claims (be these preventive, therapeutic or curative) and that, in the case of those products or services authorized to perform them, such as certain drugs or products health, it must be done respecting all the legally and deontologically established obligations and prohibitions. For example, in the case of medicines, such advertising must comply with their technical data sheet.It is also recommended to be extremely careful in advertising campaigns that claim to attribute properties to food products in relation to the immune system, highlighting the importance of this system in a context such as the current one. It is important that these messages are designed in such a way that a preventive message is not conveyed (which would be prohibited in your case) and that the claims used in relation to health comply with the provisions of Community Regulation 1924/2006, on nutritional and health claims in the advertising of food products. This Regulation only allows the use of certain declarations previously authorized by the European Commission for certain foods, and the specific use requirements established for each of them must be respected.International call for responsible advertisingIn these moments of serious crisis in which society especially needs verified and truthful information, AUTOCONTROL, in line with the appeal being made by the international advertising self-regulation organizations to which it belongs, such as the European Advertising Standards Alliance (EASA) o The International Council for Advertising Self Regulation (ICAS), requests that extreme care be taken in commercial communications that include health claims or health-related claims.As part of its usual activity, AUTOCONTROL has reviewed in recent weeks advertisements of products and services with health or health-related claims.

Although most of the commercial communications projects reviewed comply with the regulations in force, it is true that, since the health crisis began, some advertisement projects have been detected that, had they been issued with that content, would have failed to comply with the same, for In these cases, the modification of said announcements or the non-diffusion of them has been recommended. Such is the case of projects for advertising campaigns for products or services that are presented for the purported health purpose or projects for campaigns in which properties related to the immune system are intended to be attributed to food products, the incorrect idea that the product presents some type of benefit with the prevention of diseases such as coronavirus or not complying with the requirements of the Regulation on nutritional and health claims. Also in the review of cosmetic product advertisement projects, a case has been detected that could be including allegations that go beyond the purely cosmetic ones to enter the health sector.

The health crisis and the state of alarm decreed by the Government DO NOT imply changes in the rules that regulate the advertising of medicines, health products or other products or services with health-related statements, which are still fully in force.The Association for the Self-regulation of UK Phone Number Database List Commercial Communication (AUTOCONTROL), the Spanish body for self-regulation of the Spanish advertising industry, continues to work and review the advertising that is voluntarily sent to it by advertisers, agencies and the media during the state of alarm decreed by the Government, and recalls that the regulatory requirements in advertising are maintained these days of quarantine without changes for all sectors, calling for extreme care in advertising related to health and, more if possible, in that in the one that directly or indirectly links the use of the product or the provision of the service with COVID-19.In this sense, AUTOCONTROL recalls the obligation to continue complying during this health crisis with all the legal regulations and codes of conduct in force that apply to advertising, including the prohibition of generating confusion or misleading consumers.More specifically, it is recalled that not any advertising of products or services may include health claims (be these preventive, therapeutic or curative) and that, in the case of those products or services authorized to perform them, such as certain drugs or products health, it must be done respecting all the legally and deontologically established obligations and prohibitions.

For example, in the case of medicines, such advertising must comply with their technical data sheet.It is also recommended to be extremely careful in advertising campaigns that claim to attribute properties to food products in relation to the immune system, highlighting the importance of this system in a context such as the current one. It is important that these messages are designed in such a way that a preventive message is not conveyed (which would be prohibited in your case) and that the claims used in relation to health comply with the provisions of Community Regulation 1924/2006, on nutritional and health claims in the advertising of food products.

This Regulation only allows the use of certain declarations previously authorized by the European Commission for certain foods, and the specific use requirements established for each of them must be respected.International call for responsible advertisingIn these moments of serious crisis in which society especially needs verified and truthful information, AUTOCONTROL, in line with the appeal being made by the international advertising self-regulation organizations to which it belongs, such as the European Advertising Standards Alliance (EASA) o The International Council for Advertising Self Regulation (ICAS), requests that extreme care be taken in commercial communications that include health claims or health-related claims.As part of its usual activity, AUTOCONTROL has reviewed in recent weeks advertisements of products and services with health or health-related claims.

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