One of the most striking changes that technology has brought in recent years has been the emergence of virtual reality and augmented reality.The former has not yet managed to establish itself so widely on the market, because to do so it needs the use of special devices to also become popular. The augmented one, on the contrary, has a much broader route, because it does not require beyond the devices that already exist and open new opportunities and content with mobile devices.

One of the areas in which augmented reality has already made a presence is in the content Algeria Email List and services of brands, which have opened immersive experiences thanks to augmented reality. Also, of course, its potential is beginning to be seen in the world of advertising. Ads are enriched with this type of content and reach the consumer in another way.The latest study on the question comes from Ericsson’s Emodo. Their findings point out that augmented reality has a highly positive impact on how ads are perceived. Consumers welcome them and, furthermore, would be much more willing to see them in the future. In general, consumers are more aware of its existence and pay more attention to it.

Thus, three-quarters of those surveyed indicate that they would pay more attention to an ad if it used augmented reality elements. 70% also say that it is something they would like to see more of in the future. As one of those responsible for the study explains, it is not usual for consumers to be receptive to ads and expect to see more than one format.Positive reception also leads to higher engagement and higher returns. Thus, for example, a chain of stores that used augmented reality in its campaign saw a return 3.79 times greater than in a traditional campaign.

After all, these campaigns tend to be much more interactive and are much more surprising to those who receive them than the traditional ones. It is not the same, you could say, that a ‘forever’ ad. Consumers are tired of always seeing the same thing.Right now, these types of campaigns are mainly launched using social networks. Facebook, Instagram, TikTok and Snap chat are the ones that host these types of ads, as well as some Google features.

However, their potential is much higher and advertisers expect them to reach more areas, both in advertising platforms and in niche markets. You can be a bank or an insurance company, they point out, and advertise using augmented reality.This growth will be closely linked to the 5G boom. When 5G networks are already operating in a generalized way, the graphic elements of the ads will be able to be improved and there will be higher connection speeds. Augmented reality will be much more feasible and will be able to reach many more people.

Leave a Reply

Your email address will not be published. Required fields are marked *