Interest in Black Friday and Cyber ​​Monday has also surpassed that of Christmas. Favorite brands add up to almost 58 million searches.Consumers’ Christmas shopping habits have changed in recent years and advertisers are responding to their demands. According to a report prepared by the dentsu X Consumer Insights Department, in 2018, for the first time, the month of November exceeded the advertising Bahrain Phone Numbers List investment in December by 1.4%. In addition, for three years, the investment in weeks 47 and 48 (Black Friday and Cyber ​​Monday) exceeds that of the Christmas campaign (weeks 51 to 53).In November 2019, investment in television grew by 5.6% compared to the same period in 2018 (€ 240.2M vs. € 227.4M), and only in the week of Black Friday the increase was 22 %, going from 41.6 to 50.8 million euros, according to InfoAdex data.Brands allocated a significant part of their annual budgets to November 2018 and have gradually decreased their advertising investment in the last three weeks of the year since 2015, from € 227.5 million in that year to € 119.

7 million recorded. in 2018.The influence of Black Friday and Cyber ​​Monday has been fundamental for this change in trend since consumers take advantage of the offers of these campaigns to advance their Christmas purchases. Now they are done in a planned and better organized way, without leaving the acquisition of gifts to the last minute as was done until recently.The search trend in recent years reveals that interest in the term “gifts” declines as interest in “Black Friday” and “Cyber ​​Monday” increases.Regarding the evolution of searches related to Christmas, an increasing decrease in interest is noted in the month of December and an increase in the penultimate month of the year.

Thus, the monthly percentage of the total annual searches for keywords related to Black Friday, Cyber ​​Monday and Christmas this year is close to 60% in November, compared to 56.4% in 2016. In December that interest falls to 29 , 6% this year, compared to 35.3% in 2016.Spanish Internet users also increased their interest in Christmas favorite brands in November, based on the volume of monthly searches for keywords related to them in the last five years.Amazon is the preferred brand and leads the ranking with 25.2 million user searches in that period. They are followed by El Corte Inglés (12.7M.), Zara (9.7M.) And Media Markt (6.1M.).

Leave a Reply

Your email address will not be published. Required fields are marked *