Ignacio Rivera García-Guereta, head of Strategic Projects at Arena Media and creator of the tool, points out “in view of the lack of time and the need for Wallis and Futuna Islands Email List knowledge that we all have today, we have created the arenatechandtrends.es tool with two main components: on the one hand, an aggregator that collects all the truly relevant studies published on technology and, on the other, a search filter that allows finding the reports where the trends with the greatest impact of the moment are collected “. Therefore, Arena Tech & Trends is an open space for knowledge, exchange of ideas and joint learning. In this sense, Iñigo de Luis, Director of Strategic Projects, adds “the different productive sectors and industries need to know -and anticipate- the effects that technological disruption is having on their business models. To the extent that we better understand the changes, we can innovate more effectively and improve our results. “A new tool for employees, clients and the sector,
The tool is designed by and for curious people who want to learn, and especially for those people who in the exercise of their professional activity need to be up-to-date with the trends and transformations that technology is causing. Alfonso González Callejas, head of the company’s strategic area, highlights that ” at Arena Media what we learn day after day ends up always becoming business and communication opportunities for the brands we work with; likewise, it allows us to quickly identify threats that may appear or are weakening the communication and business models of clients despite operating in very different sectors and industries. ” Arena Tech & Trends was born 3 years ago with the purpose of sharing what we learn. We want everyone (not just our clients) to know how to interpret trends and changes that are taking place. We trust that the tool will be used by anyone colleague or professional of marketing and communication “, concludes Alfonso González.
About Arena Media Media,
Company founded in Spain in 2000 and owned by the Santander Group and Havas Media Group. It maintains its headquarters in Spain from where it has made a strong international expansion in more than 60 markets. Arena manages more than 1,000 million in advertising investment, of which 350 correspond to the Spanish market, where it employs more than 200 professionals. Arena is one of the leading communication and media agencies in the Spanish market. It specializes in the development and implementation of integrated strategies that allow optimizing the advertising investments of its more than 50 clients, among which are leaders in each sector such as: Grupo Santander, Gas Natural Fenosa, Grupo Planeta, Jazztel, Día, Damm , or LG. According to the Agency Scope 14, Arena is the agency that -year after year- grows the most in the attributes of Creativity and Innovation (being the 2nd most valued within the Top 3), and whose clients consider more “proactive” and with greater “weight between the media “.