In order to better understand how new technologies can be applied to marketing and communication, Arena Media launched just over two years ago a series of conferences given by the agency’s professionals, called Arena Tech & Trends. Starting today, Arena Tech & Trends becomes an even more ambitious project. Under the same name, Arena Media launches a new tool developed entirely by its Strategic Planning department.

Ignacio Rivera García-Guereta China Email List , head of Strategic Projects at Arena Media and creator of the tool, points out “in view of the lack of time and the need for knowledge that we all have today, we have created the arenatechandtrends.es tool with two main components: on the one hand, an aggregator that collects all the truly relevant studies published on technology and, on the other, a search filter that allows finding the reports where the trends with the greatest impact of the moment are collected “.

 

Therefore, Arena Tech & Trends is an open space for knowledge, exchange of ideas and joint learning. In this sense, Iñigo de Luis, Director of Strategic Projects, adds “the different productive sectors and industries need to know -and anticipate- the effects that technological disruption is having on their business models. To the extent that we better understand the changes, we can innovate more effectively and improve our results. “A new tool for employees, customers and the sector

The tool is designed by and for curious people who want to learn, and especially for those people who in the exercise of their professional activity need to be up-to-date with the trends and transformations that technology is causing.

Alfonso González Callejas, head of the company’s strategic area, points out that ” at Arena Media what we learn day after day ends up always becoming business and communication opportunities for the brands we work with; likewise, it allows us to quickly identify threats that may appear or are weakening the communication and business models of clients despite operating in very different sectors and industries. “

” Arena Tech & Trends was born 3 years ago with the purpose of sharing what we learn. We want everyone (not just our clients) to know how to interpret trends and changes that are taking place. We trust that the tool will be used by anyone colleague or professional of marketing and communication “, concludes Alfonso González.

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