Think about when you saw the first TV commercial of your life. Unless you are of a certain age and have experienced first-hand the arrival of television and its first commercials , most likely you do not have a clear memory of your first contact with advertising. It was always there, from the first cartoon program you sat down to watch in front of the television.If I make an effort, I think the oldest ad I can remember is one for a dust cleaner because it showed something very aspirational for a little girl. The protagonist of the ad was gliding across the table with a giant cloth.

The rest of the experience of seeing ads is a hodgepodge of campaigns that I do not specifically remember, the odd viral ad – viral as it could be in the 90s – and that at some point I realized that the ads of television was a burden, but one that could not be escaped. There was always Brunei Email List publicity. He was on the street, in supermarkets and, of course, in the contents he saw at snack time.But what about the boys and girls who are growing up now? They also see ads at snack time (although it is true that now there is a trend of eliminating or reducing screens that was not so strong for those who grew up in the 90s, when the fashion problem was the violence of the drawings), but many of them already do it in ad-free environments.

YouTube, that great empire of children’s content, has ads, true, but ads that can often be skipped. All streaming platforms have tabs and profiles for children, full of content with which they want to retain that family audience (and all, all of them, are betting heavily on the children’s market). While the little ones watch chapters of their favorite series on Netflix or Prime Video, they do so without ever having to go to see ads.And although the investment in advertising for children is very high and although there are many ads still in not a few channels, this could be the first step of a change in the paradigm.

As children consume more and more content in these ad-free environments – as their parents also do – not only are the windows of opportunity to connect with that channel (something that advertisers will not like very much, but that educators will look favorably on) but also education, so to speak, in the experience of viewing advertising.If girls and boys come from ad-free environments, why would they agree to have to watch them later on other channels or when they are older?

“My children don’t even know what ads are,” commented comedian Jimmy Kimmel a few days ago on the upfront of the giant ABC, in which he made humor (paradoxically, considering that he was selling advertising on linear television) about the problems of the networks and how things are for the usual television networks.”I’m sorry to tell you, but when we go on vacation and I put on Cartoon Network or something like that, they stay: ‘Why is this lady doing laundry in the middle of our program?'” He pointed out. To get money from advertisers, Kimmel threatened to kill Baby Yoda if they didn’t accept.

Of course, this is all humor and everything works from exaggeration, but humor works when it has a basis of truth. Jimmy Kimmel’s children will watch series on Disney + or Netflix (“they are surely one of the few that have YouTube Premium,” a friend joked when I gave him the link to the news) and they will be exposed in a minimal way to traditional advertising.

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