Over the past decades, various product categories have seen their ads become banned or very limited items. The clearest examples are those of the advertising of alcoholic beverages or tobacco, whose brands have very limited room for maneuver when it comes to marketing and advertising. The different laws and measures that have been imposed in this area were intended to reduce the consumption of these products, in order to protect public health.In recent years, the legislative interest of the different administrations and in different countries has focused on online gambling and betting, especially after the increase in the presence of these brands and their number of users, but also in the so-called food trash. The growing obesity data and the notable impact these campaigns have on children, considered a risk group, have put fast food advertising in the spotlight. And, perhaps, the future will go through reducing the presence of these types of ads or outright banning them.

The British example could become an example of where the shots could go in advertising Cocos Islands Keeling Email List limitations. The UK has just implemented a series of measures on fast food advertising, which could even go one step further and affect more channels. The British administration just banned television advertising for junk food as part of a campaign to reduce obesity rates.In addition, it has also prohibited these types of ads from being served online before 9 at night (something that could have an impact on campaigns that try to reach consumers when they may be about to order food at home). The measure, however, could go further: as noted in The Guardian , the blocking of online advertising could go from being only with limited hours to being total.

As on television, fast food brands could not be advertised at any time.It is not the only legal measure that they have approved. They will also prohibit products such as chips, candies and chocolate from being positioned in the checkout lines. This is, we must not forget, one of the recurrent marketing maneuvers in retail to make consumers add them to the shopping cart at the last minute.The measurements will be completed with the inclusion of the calories that each product has in restaurant menus, also including the calories of alcoholic beverages.A paradigm shiftIn Spain, a proposal by Podemos had already asked to ban junk food ads during children’s hours in 2019.

A study pointed out a few months ago that the ads with the highest audience among Spanish children are, precisely, those for unhealthy food.Other stocks in other countries have also tried to reduce exposure to these types of ads. Portugal banned them a year ago in areas (both physical and spaces and social networks) where children are present and London had already banned these advertising content on its transport network for some time.These bans mark a change in the model. Until now, the usual thing was to make the consumer “guilty” for eating unhealthy food. Now, however, public administrations are beginning to focus on the mechanisms that lead consumers to connect with these products.

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