Advertising is everywhere. Ads have been found in all kinds of spaces and on all kinds of screens. You could almost say, in fact, that the rare thing is, these days, that there is a screen that does not serve ads. Consumers are surrounded by brand messages and they try to position themselves in the most prominent and striking way to connect with them, be remembered and convey their brand messages. But, although it may seem surprising, there are still ad-free spaces that companies can conquer with their messages.

One of those spaces is cars. Cars have been incorporating screens in recent years, which accompany navigation, but they have also become much smarter. This growing intelligence and the fact that they have spaces in which Burkina Faso Email List ads can potentially be shown make them become a scenario with advertising potential.Ford has just registered a patent that would allow it to place advertising in a prominent area of ​​the interior of the vehicle. For advertising, the HUD (Head Up Display) systems that have been integrated into the vehicles would be used.

HUD systems are those that serve information to the driver projected above the steering wheel. In Spanish they are also known as frontal display and avoid having to take your eyes off the road. The data they include so far is speed information or directions to get to places. Now they could be a space for personalized ads, tailored to the driver and the place where you are circulating.

The Ford patent allows the system to connect with advertising outside. Thus, the source that would determine which advertising to serve would be the billboards that are on the road, scanning the ones they cross and serving that data on the interior screens. Ignoring outdoor advertising would thus become impossible, because the ads would chase consumers into their cars and into spaces where they cannot take their eyes off.

Of course, what Ford has done is simply patent what is a possibility, but the company is not the first to address the potential for in-vehicle advertising. These seem, more and more, the next great frontier to be conquered by advertising messages.Already in the middle of the last decade, analysts pointed out that the next frontier of struggle for brands would be connected cars , since the fleet of these vehicles was going to grow significantly and consumers spent on average a lot of time each week in their cars .

In addition, at least then, consumers were not entirely negative about the idea of ​​being able to access services and that they were free thanks to the ads. Similarly, manufacturers are already listening to vehicle audios to understand driving profiles, but that data source could also become an idea with advertising potential.

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