IMF Business School · Masters in Marketing and Digital Communication, Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange, IMF Business School · Masters in Marketing and Digital Communication. Become a professional with the best school to study digital marketing in person or online. One of the elements that had a kind of moment of glory in social networks during 2015 was the live video broadcasting tools, which sought to turn mobile phones into keys to launch streaming content. Meerkat was the first , taking the market almost by storm and becoming the app everyone was talking about. Around the same time, Twitter was buying Periscope , its competition, and making the issue of streaming a prime element in analyzes of social media battles and brand strategies.

The battle between the two apps got many headlines and generated quite a stir, but the interesting thing was that from the Lebanon Email List first moment the pioneering brands jumped headfirst to use these tools and experiment with them. In a world increasingly focused on video, these apps opened the door to a new dimension. Taking into account that Meerkat and Periscope were only the outpost and that more and more apps and social platforms have been joining the idea of ​​offering how to launch streaming video content, everything suggests that their weight in the communication of companies and their digital marketing strategies will increase in the near future. Brands already have a fairly positive view of these tools and their effect on brand image. As a study by Brand live has just shown , which has interviewed managers of consumer and retail companies to establish what they think of these tools, managers consider that these tools have a very positive impact on the relationship with consumers because help to generate a series of benefits.

Interaction with the audience is ‘more authentic’ The main benefit brands see from these tools and the point where they believe they stand out is in the fact that they help create a sense of authenticity. Consumers are more interested than ever that the brands they associate with are more authentic than ever, that what they see is what it is, and that they are truly close. The heads of the firms believe that, to create that effect, to make consumers feel that they are facing a ‘real’ brand, offering real time helps. Thus, about 90% of those surveyed consider creating more authentic interactions with the audience the main benefit of these tools. In fact, this point is ahead of the other potential benefits and quite broadly. Giving a human touch to digital marketing is for 70%, generating content that can be reused later and getting feedback in real time for about 60% and then, at different levels below 50%, it is considered to be able to tell the story of the product using different experts, being able to adjust the content to the feedback that is received or the conversions in sales or in followers in social networks.

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