ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experience  IMF Business School · Masters in Marketing and Digital Communication.  Become a professional with the best school to study digital marketing in person or online, In the last year, the large internet companies have been added, to all the problems derived from the situation generated by the pandemic, their own string of complicated situations. The pressure exerted by consumers, who are increasingly critical of their position in the market, is important, but more so is that of different organizations and public administrations.

Successively, public hearings have been seen in legislative bodies (as has happened in the US with the interventions of the executives of big tech before their House of Representatives), the opening of investigations for Philippines Email List  monopoly and other anti-competitive practices or resolutions not very favorable to their interests (as just happened to Google in France). The problems of big tech have been spreading all over the world, with the US and the countries of the European Union as major epicenters of their headaches. The last episode to which the big companies have been dragged has taken place in Spain these days. The National Commission of Markets and Competition (CNMC) has just announced that it is opening a sanctioning file against Apple and Amazon. The CNMC is going to investigate whether the two companies have carried out “restrictive competition practices.”

The hypothesis from which the CNMC starts is that both companies could close “commercial restrictions” on how Apple products are sold on the Amazon website in Spain. According to the Commission, the agency has had access to “certain information” (the CNMC does not specify which or how) that would indicate that Apple and Amazon have reached agreements to restrict the retail sale of Apple products by third parties. That is, the CNMC believes that there are “rational” indications to suspect that Amazon and Apple collaborated to limit who and how could sell Apple products on the Amazon website. The companies in the marketplace would be the hypothetical harmed by these agreements.

It is not the only point that the CNMC investigates. As explained in a press release announcing the start of the investigation, the two companies could have also closed restriction agreements on “certain advertising of Apple’s competing products and certain campaigns directed at Apple customers by Amazon” and other trade restrictions that you do not identify. Of course, as is to be expected in these cases, the initiation of the file does not necessarily mean that the two companies are guilty. It is that there are suspicions of this happening and the CNMC will now carry out an investigation process. To instruct the file and reach conclusions, the agency has a maximum period of 18 months.

What Apple and Amazon say,
For the moment, the margin of answer explanations given by the companies in question is variable. Amazon Spain has limited itself, as Xataka collects , to pointing out one of those usual sentences in these cases: “we are going to fully collaborate with the CNMC in its investigation”, without further ado. Apple, for its part, has indicated that its collaboration with Amazon focuses on the elimination of counterfeit products. Thus, they have defended: “We work with Amazon to protect our customers from counterfeit products and provide them with the confidence that they are receiving an original Apple product when opening the box. We follow the law in everything we do and we will share the facts with the Spanish Competition Authority “.

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