If you have passed through one of the main squares or streets of a more or less touristy city in the middle of August, you will have experienced the situation. As in a kind of gymkhana, the passerby has to save various tests.The tests are the ad deliverers who are strategically placed so that it is impossible not to pass in front of them. In a few seconds, you end up with a collection of menus of the day, excursion offers or other offers that want to be attractive and attract the audience. If you have to go back through the same space, the experience repeats itself, although in reverse. Going through that piece of street will mean returning with a collection of advertising in hand.The distribution of advertising in the street is not unique to tourist towns and times of greatest influx of visitors. True, in the rest, the waiter who tries to convince the potential consumer that his menu is the best and that he should go to his restaurant may be eliminated from the equation, but the distribution of advertising brochures in the street is a constant.

The format has been around for a long time and brands and companies are reluctant to Paraguay WhatsApp Number List abandon it. They only need a moment in which there are many people or a space that guarantees transit, such as the exit of a subway station, to position a delivery point.It is annoying And for consumers this is almost like going through the mail on steroids. The advertising that brands and companies leave in mailboxes can be very annoying, especially when you arrive after a couple of days and all that is in the mailbox is an avalanche of brochures, but the one they distribute in the streets has the added that you can hardly escape from it.As with mailbox advertising, in addition, the messages and information that is being distributed on the street is usually irrelevant. Who has not received brochures that do not fit themselves as consumers – and in a very obvious way – at some point on the street?

Ads become something that the consumer has in their hands and does not know what to do with it … until they find the next bin or simply the ground.The format seems, therefore, quite exhausted, despite the fact that companies continue to use it on a recurring basis. It is annoying for consumers and it is also annoying for the very industries that advertisers compete against.The case of Madrid And what just happened in Madrid could become an example of where things could go. The city council of the capital has just approved the modification of the municipal ordinance that governs the distribution of advertising to prohibit the delivery of brochures to consumers while they walk down the street.The move comes after complaints, according to numerous published El País, associations of restaurateurs in town.

As of the application of the regulations – which will come into force when it is published in the community bulletin – it will be forbidden to “approach pedestrians who travel on public roads offering information about a service, for advertising purposes”. In this way, you want to save pedestrians inconvenience.Locals will still be able to distribute brochures, but they will have to do so in their own establishment. The change in regulations will not only affect restaurants and hospitality businesses, but all industries in general.Madrid is one of the most striking cases, due to the totality of its decision, but it is not the only city that has limited this type of advertising. Segovia, for example, approved years ago to limit the distribution of advertising brochures in the vicinity of the aqueduct. In other cities, the distribution involves first requesting a municipal permit.

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