Master in Digital Marketing Management – UPF-BSMA cquire specialized knowledge to manage the digital marketing of your organization. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories The rankings of the most valuable brands in the world usually show slight differences depending on who is responsible, although in general terms they tend to bet on the same brands and reach very similar conclusions, which helps to see clearly how the market is. The last of those rankings to see the light is that of Forbes magazine , which has just presented its ranking of the 100 most valuable brands in the world. It has done so with few surprises in who it is that leads.

In general, the world’s most valuable brands are now more valuable than they were in the past. That is, despite everything, its value has risen from one year to the next: right now, the 100 brands that enter the Syria Email Lists have a combined value of 2.54 trillion (Spanish, trillion US dollars). In 2019, their combined value was at 2.33 trillion.It is not the only general conclusion that can be drawn from the list. It can also be determined that the United States is the market that leads in brand and value issues. Half of the world’s most valuable brands are, in fact, American. The next highest ranked country is Germany and it does so with 10 brands. In addition, by sectors, there is a clear domain where the most valuable brands come from. The most common is the technology market: the tech sector is the one that is most represented in the list of the 100 most valuable brands in the world.

There are 20 companies, surpassing financial services (14), automotive (11) or retail (8).Apple is the most valuable and Zara the only Spanish The list is headed by Apple. According to Forbes results , this is the most valuable brand in the world, with a value of $ 241.2 billion and a growth of 17% in value year-on-year. Google and Microsoft are positioned behind her. The first has a value of 207,500 million dollars and the second of 162,900 million. The top ranking of the five most valuable brands follows with Amazon (which has gained 40% in value in one year) and Facebook (which has lost 21%).The top 10 is completed, in this order, with Coca-Cola, Disney, Samsung, Louis Vuitton and McDonald’s, followed by Toyota, Intel, Nike, AT&T, Cisco, Oracle, Verizon, Visa, Walmart and GE.

The only Spanish brand positioned on the list is Zara. The Inditex banner is number 41 on the list and has a value of $ 14.7 billion. From one year to the next, it has earned 9% of its value. The brands that grow the most and those that fall the most There is little surprise in the brand that has lost the most value from one year to the next. Facebook is the big winner in that ranking, one that possibly no brand wants to top. In one year, the brand has lost 21% of its brand value. They are followed by Wells Fargo (-16%), Mercedes-Benz (-14%), Ford (-14%) and GE (-14%).In front of them are those brands that have gained in value from one year to the next. The big winner is, by far, Netflix, which closed the year with overwhelming growth. From 2019 to 2020, Netflix has earned 72% of its brand value. In fact, right now, and thanks to a valuation of $ 26.7 billion, Netflix is ​​the 26th most valuable brand in the world.

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