The latest Volkswagen campaign sought to make more popular and known the fact that they have entered the battle for the electric car. You could almost say that it is an expected move. If you think about electric cars and the brands that are trying to take over that market, Volkswagen is not a name that appears on a recurring basis. However, they are working on it and they are planning a related release not too long from now.The campaign of the German company started from a complex place. Volkswagen is not only not associated with electric cars, but it is also not linked to the respectful with the environment because of the emissions scandal that it starred in a few years ago. Your ad begins right there, with a background media voice that recalls the story and with a company employee who is carried away by the frustration it generates.You can do a lot of analysis of the campaign and you can think a lot about it, but the interesting thing, at least for what follows, is where you can fit it. In a way, Volkswagen is doing apology advertising, apology advertising.The car giant is not the first, and it will not be the last, to launch an ad to clear its name and, above all, to make consumers forgive its gaffes.

Facebook has been doing this for some time now and, considering what it has starred in in Sri Lanka Phone Number List recent times in scandals, it may continue to do so more. As they remember from The Wall Street Journal , Facebook could double its investment in advertising in the immediate future to try to recover its image. Of course, they may try to use less apology advertising (they have used it a lot before) and more ads for specific products, such as the campaigns they have developed on their groups.One of the European Facebook campaigns: apologizing for the fake news in GlasgowThe company has confirmed to the Journal that it will expand its investment in advertising globally in order to regain lost trust. The company will work with several agencies and will also carry out campaigns for WhatsApp and Instagram.”

There is no doubt that we have made mistakes and that we are in the process of managing them one after another, but we have to tell that story to the world both from the point of view of trust and value,” explains his CMO, Antonio. Pike. Facebook does not give data on how much it spends on ads, but estimates by Kantar indicate that in 2018 and in the US alone, 382 million dollars were left, compared to 50 the previous year.Facebook is also not the only company that has had to apologize. In the previous NBA final, for example, in the advertising break, ads that apologized to consumers for the most varied things, in equally variable ways in effectiveness, dominated. As they recalled then in FastCompany , the use of the announcement to apologize demonstrated, in an era in which this has been left in the hands of social networks and communication, that companies had hit rock bottom.

The apology ad is a kind of final blow to an already desperate situation. Uber, one of the protagonists of that wave of ads, was in fact mired in the depths of the identity and reputation crisis.Of course, that oversaturation of scandals and messages of forgiveness was counterproductive. “Apology ads have less impact when there are so many of them at the same time,” explained Judy Hopelain, an expert on the issue, to the US press. Asking for forgiveness is unavoidable, however. As another expert added, if you want your consumers to come back you have to admit that you have done it wrong and promise to fix it.

Leave a Reply

Your email address will not be published. Required fields are marked *