IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories” Stay home, yes, but don’t leave out your clients.” That is the message that Aplus Gastromarketing, the first marketing agency specialized in the gastronomic sector in Spain, wants to launch into the hospitality sector during these tough weeks of confinement and temporary closure of establishments. And for this, it has launched an ambitious campaign consisting of carrying out a free digital audit to all those companies in the HORECA channel (Hotels, Restaurants and Cafeterias) that request it.
The objective of this initiative to take advantage of the stoppage of the normal activity of the hoteliers to review the status of their digital strategies and begin to work on improvements for the reopening. “Paradoxically, a world as mainstream as the hospitality industry is also one of the most behind in terms of its digital transformation. But this sector is so demanding that the day to day ends up devouring many of the priorities that are set in business strategies. The forced stoppage is an opportunity to resume some of those projects, fundamental, for example, to continue branding and taking care of customers from a distance, “says Diego Olmedilla , CEO of Aplus Gastromarketing.The digital audit includes aspects such as global strategy , website , social networks , fingerprint, photography , delivery or digital marketing
Aplus Gastromarketing experts analyze the digital dimension of each business in terms of tone, style, quality, image, frequency, scope, KPIs or adaptation to the strategy and objectives of the company. “Today more than ever restaurants are not restaurants, but brands. And as such, they need to communicate at all times with their consumers to retain them,” says Diego Olmedilla.The final objective is to carry out a complete diagnosis of the technological projection of the brand in order to introduce improvements. “This is not the time to stay crouched, because when normal activity returns, the competition is going to be fierce. And much of that fight for customer stomach quota will be fought in digital territories like Instagram, Facebook, recommendation pages. and reviews or Internet search engines “, says Olmedilla.