Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange At a time when mobile marketing is emerging as a communication sector to be taken into account in the coming years, companies are beginning to take an interest in this medium. Animatu, which will celebrate its 6th anniversary on July 22, continues to train to establish itself as a benchmark in the mobile marketing scene The Bilbao company has been developing content and offering marketing services with a creative approach since it was created in 2002.

As of 2003, it began to create and distribute video games and all kinds of mobile content licensed by Kukuxumusu. And since 2006 he has carried out mobile marketing projects for brands such as the Guggenheim Museum Bilbao, Guatemala WhatsApp Number List, Calvo, etc; in collaboration with other agencies. It has also carried out educational projects based on mobile content with institutions such as the Basque Government or the Diputación de Bizkaia. The Animatu management reiterates that in all these projects, creativity is its main value.T oday, mobile marketing and m-advertisingit is an increasingly fruitful area. This is confirmed by the president of the MMA (Mobile Marketing Association), Sixto Arias. “No means of communication travels in the client’s pocket, is on for ten hours a day, admits sounds, images and videos, has a penetration of more than 90 percent of the population, is interactive and also allows payments to be made safely as cell phone”. The Bilbao company Animatu had this perception since its inception, so it wanted to learn, get involved and serve the client in their current and potential needs. Today, it is immersed in the launch of two new mobile marketing projects; the wap portal for the mobile marketing agency Arvato , which is already up and running and Jaiak08based on an application, which allows transferring the party programs of the different locations to the mobile.

The values ​​that drive this company are based on the union of creativity and technological knowledge. The association of these two elements is what makes up its competitive advantage over its rivals in the sector. Its commitment to innovation lies in the constant contribution that Animatu makes to R&D, to which it dedicates 50% of its resources. On the sixth anniversary of Animatu, José María Martínez Burgos, director of the Bilbao company, declares “as every year, we want to thank the help that, on the one hand, the Institutions have given us to be able to become the company we are today; and on the other, the trust that our clients have placed in Animatu to carry their projects forward “And he continues saying” We also want to convey to them our desire to continue collaborating with all of them in developing and expanding their communication projects.

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