From not having even a minimal presence, Amazon has gone on to become one of the emerging stars in the online advertising landscape and one of the players that analysts believe can be positioned as clear competition to the Google-Facebook duopoly.Amazon’s advertising empire – about which there is no exact data on how much money it moves because Amazon does not provide that information broken down in its financial data – is based on the power of its own online store. Advertisers pay to appear better positioned in search results that serve their consumers, as they want to improve conversion.Given that Amazon has established itself as the default starting point for product searches (whether or not that product will be bought later on the platform), brands want to be there in a highly visible way so that consumers can find them. take into account. It is already working for them .Advertising and VoDBut in recent times Amazon has begun to establish itself in other areas as well and to position itself in the advertising career in other areas. Thus, for example, it is beginning to position itself in the VoD advertising market. As streaming continues to grow and consumers are getting tired of having to accumulate subscriptions, advertising is establishing itself as one of the emerging solutions in the world of streaming. Instead of charging consumers – or charging so much – it is expected that in the near future the growth of VoD will be marked by offers with advertisements.At the same time, whether with advertising or in a less direct way (such as via product placement), analysts are beginning to have much clearer than ever that VoD will not be able to survive without ads and that for advertisers it will be the next field. battle .

After all, television is losing its Albania Phone Number List traction and thus losing advertising, but these advertisers still want to reach consumers with their messages. They need a platform that acts as a showcase for their ads and for their products.Amazon launched at the beginning of last year, just a year ago, a VoD platform tied to its IMdB brand that works with ads. It did not have big releases, but it did have catalog content from past seasons that consumers did not have to pay for but did with advertising . With this, Amazon was entering the advertising market for online video streaming. And from there, he began to create a specialized team in this field that could now become a new source of income for the company, a source that would not be limited to its own platform.

Because, in the streaming war, Amazon wants to sell ads for its services but also for the services of others, already functioning as an advertising intermediary.Amazon sells advertising to third parties Those are the plans that Amazon has, as The Wall Street Journal has revealed . The company wants to use the equipment it has already created to sell advertising on its Fire platforms to do so for other streaming systems, such as Apple TV or Xbox, as sources close to the company have told the economic newspaper.Amazon is in the process of negotiations with those responsible for other streaming platforms and content-on-demand apps to offer them their services. They put the views and Amazon puts the ads that the brands buy from them.

Some of these apps and platforms have already started working with Amazon and incorporating ads that its team manages. This is what already happens with the CNN, Discovery or A&E apps.How does Amazon convince them to leave advertising in their hands? The key is, as the Journal points out , in the return it promises. Based on the arguments you use to convince them, you promise them that they will get ads with higher returns ($ 40 CPM) than what other competitors are selling.If we add to that the fact that many of these platforms have a large stock that they cannot sell of advertising space, it is understood why the idea seems especially advantageous to them (although some players hesitate to give more power to Amazon).

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