Criticizing online advertising is almost a kind of global sport, as in its time criticizing television advertising was also critical (and perhaps if it is criticized less it is simply because less TV is seen and therefore fewer commercials …). Online advertisements have begun to be associated with certain principles and certain principles that are also especially negative. They are annoying, use intrusive formats and often poorly integrated or under bad practices that end up irritating Internet users.Studies confirm that consumers’ perception of online advertising is getting worse and that they view ads in an increasingly critical way. Consumers feel that online advertisements are becoming more aggressive and that they have become too intrusive an experience in their online browsing. Online advertising has already crossed the border of the annoying and you will have to do some serious work to get back from that side of the border.The latest research that has put figures and percentages to these sensations comes from the United States. The results are far from optimistic. According to the data of the study, prepared by Janrain, 42% of the adults surveyed consider that online advertising is too aggressive in its follow-up.
Consumers believe that ads Nepal WhatsApp Number List are too much chasing them on the web.Even when the starting point of ad perception is positive, the final spin on how consumers are seeing things is not. Thus, 19% of those surveyed admit that online advertising is understanding their interests and needs, but that it is too disturbing. 11% acknowledge that, although online advertising appeals to their interests, they are no longer interested in what you offer.They are joined by those who believe that online ads do not understand what interests them or what they need (8% of respondents) and those who point out that the ads are not branded or that they know or trust (6%) . Another 6% say that ads do understand what interests them and what they need.
More saturated and more hate against adsAnd this data is not only worrisome for themselves, but also, as they recall in Quartz , because consumers are increasingly saturated with ads. Internet users feel that they come across more and more advertisements and that these are present in more and more spaces. Data from a recent study by Kantar Millward Brown on the matter confirmed this. 79% of those surveyed indicated that there were ads on more sites and 74% that they saw them much more. 71% added that the ads were now much more intrusive.So it’s no surprise that attitudes against online ads are getting more and more negative. When respondents were asked in a British study about their feelings about online ads (in this case retargeting), one emotion won as the most recurrent. 32% stated outright that they hated them.
You have to change the strategyAnd all this data is a problem and a serious problem that companies should consider and that they should increasingly take into account when shaping their strategies. Right now, the need to get ads seen – both by advertisers and the host media – is making the situation almost anything goes.Ads are served wherever and however, the important thing is that consumers see them. With this, things are forced and consumers become even more saturated.It does not matter that they see the ads today if they will not see them tomorrow, either because they have installed an adblocker or because they have had enough of them that their brain has already stopped paying quality attention to them.